Curation by context is the game of late. We choose music by our mood, by our activity, and by our audience. Spotify lets you browse by mood and events, showcasing playlists that cross multiple genres because music can’t be sorted into individual boxes.
The most engaging messages are slightly unique in nature. They combine a mix of clever scripting and music. Slight humour is often used to promote a product or service and is usually quite effective. It's also very important to choose both the written and spoken tone that appeals to the characteristics of your audience. If your target market is the younger generation, a script that includes slang words and is quite laid back would be an excellent choice. If your target market is primarily business professionals, then a more articulate choice of words would be more suitable.
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Music is subjective. What one person enjoys, another might despise. Even that pillar of hold music neutrality, Muzak, can inspire wildly different reactions.
Business Intro – quick intro announcement heard by the caller before they speak with a business representative. Usually quite short and welcoming, introducing the business to the caller.
You will most likely run into the typical Stalingrad-esque repeating messages that state how important your call is to the business. It is only slightly less annoying to have some form of default music that plays on a loop, and gives you the virtual experience of being stuck in an elevator, listening to muzak ad infinitum.
No matter which kind of company you call — big or small — their on-hold music usually sounds like it has been recorded in a tin can. You would think that with modern technology being able to clone sheep and fly humans around faster than the speed of sound, that a creating a business phone system with clear and crisp on-hold music would be easy. But as it turns out, it isn’t so straightforward.
This is your opportunity to demonstrate professionalism and communicate directly to your caller. You should provide as many sections as required, depending on how long you expect the average caller to be on hold. Usually, 6-10 sections of dialogue are sufficient.
As an essential component of your marketing and customer service efforts, Message on Hold will reinforce your organization’s message in other mediums. Its effectiveness can be judged by satisfied callers, ready to do business. Often, our clients report that their Message on Hold programs informs their callers about products, services, or promotions that the callers were previously unaware of.
Features Pricing Contact Request A Demo Blog Why Greenlight? 07 September 2016 Why Your Hold Music Sucks And You Don’t Even Know
On-Hold Messaging has proven benefits when it comes to phone call retention rates and in helping to upsell new products and services. Fewer Hangups Giving your callers something informative or entertaining to listen to keeps them on the line and avoids the dreaded hangs ups - which may result in the loss of a sale.
Lastly, real-time status updates are a useful way to keep track of your messaging system. With marketing automation, they can be sent to a manager for better decision making. Web-based management portals allow you to see account details as well as past and present on hold productions. This way, you can track the status of a particular customer’s production request, analytics and your on hold messages all in one place.
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"We have actually had a few callers ask to be placed back on hold just to hear the entire production." - Jake Skeens / Suncoast Communications
You wouldn't put a handmade sign on the outside of your office door would you? So, why have your automated attendant greetings, IVR or voicemail announcements be recorded by an amateur? In many ways, your phone tree menu is the "other" front door to your business. Professionally produced custom auto attendant greetings, IVR prompts and voicemail announcements enhance the caller experience, and that improves your brand image. Let The Original On Hold Be The Voice Of Your Brand!
Hey there trendsetter! You could be the first review for Custom On-Hold Messages.
Considering the relatively low cost of getting on-hold marketing messages recorded and hosted, it’s surprising, so many businesses fail to consider this a priority. Investing in such a business function only adds another layer of professionalism to your service line.
Currently in Las Vegas: Thursday, September 30, 2021, 8:38 am PDT You Are: Home » Message On Hold » Get A Holiday Message On Hold! Message On-Hold Equipment / Record / Playback / Interfaces / Digital Voice Announcers To view our Digital Playback Equipment, Interface units and Telephone Systems, from corporate offices to home based businesses, KSU, Non-KSU, even consumer telephones, CLICK HERE Audio Recordings & Voice Prompts