2. YOU HAVE A CAPTIVE AUDIENCE. The time that your callers spend on hold is time when they are a captive audience. Providing messaging when callers are on hold helps occupy and entertain them to some degree; and most importantly, your business can make the most of that captive customer time.
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The difference between writing a script and writing for print is that scripts must be written for the ear and written for effective delivery by voice talent. It must be written in a conversational tone. When you create a script that’s listenable, your callers will better understand your business.
On hold messages have been around for quite some time. Today, they have become even more useful to businesses in need of some communication organization. If you want customizable extensions, VoIP access and phone call analytics, you need to give on hold messaging a try.
USA Business Telephone Today conducted a survey of 30,000 callers to study the effects of hold music, or the lack of it, for a single minute. More than half the callers who were put on hold without any auditory stimulation hung up. The silence affected the rest of the group’s perception of time: More than 27 percent thought their wait time exceeded five minutes, and 18 percent thought it exceeded three minutes. Only 3 percent judged their wait time to be close to the actual one-minute timeframe. All of the callers in the study had listened to dead air for only 60 seconds.
Of course you’ll wait. You don’t have a choice. While you are waiting, take the opportunity to wrap your phone in strips of masking tape to give it the look of Eddie Van Halen’s famous “Frankenstrat” guitar.
For example, if you have the same people calling multiple times a week and being put on hold for long periods of time, it might be useful to update your messaging more frequently so they are getting value out of the time they are spending on hold. The more specific and targeted your voice messages are, the more impactful and successful they’ll be as a marketing tool.
On Hold Message 5 - You may also wish to thank your caller every minute or so and offer additional options.
Our patients tell us the "On Hold" music is to loud. We would love to have a way to control the volume. Jane Stabnau commented · November 20, 2019 1:57 PM · Flag as inappropriateFlag as inappropriate · Edit… · Delete…
At Healthcare Messages On Hold, we specialize in delivering effective and informative custom telephone on hold messages to the healthcare industry. In any healthcare practice, on hold time is a fact of life. Patients’ calls often involve pulling a chart, looking into billing records or addressing questions that need attention from others.
Free Demo On Hold Message Samples Superior Production Quality 30 Day Satisfaction Guarantee
4. Waiting Message. What callers hear when they enter the waiting queue. Sample Scripts: “All of our agents are currently busy. Please hold and we will answer your call as soon as possible.”
Unfortunately, it gets worse. Due to general sloppiness when it comes to setting the volume level for music on hold, a form of distortion known as “clipping” can appear, and regularly does if you’re willing to believe personal anecdotal evidence. If you want to know about the science behind clipping, then Wikipedia will tell you everything you need to know, but for those of us who have things to get on with, we can get by just knowing that when something is played too loud down a phone line, the sound starts to distort and sound really horrible.
A study by Infomax inc found that callers tend to stay online for 25% longer if there is a mix of on hold messaging and not just plain music. So you need to mix it up.
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It makes sense to keep these callers informed while they wait with Custom On Hold Messages… informative messages, mixed with music.
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