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Hold music has a paradoxical purpose: Keep folks on the line, but don't draw their attention. DigiPub/Getty Images
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Most businesses aim to answer the telephone within 3 rings but we know that isn't always possible. The research showed that a typical business using on hold marketing had 100 calls a day with an average hold time of 30 seconds for 57% of callers. This translates to half an hour a day, every day, of messaging to on-hold customers. That's 3+ weeks a year!
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On-hold messages interact with your callers when your operators and representatives can’t. Present a quality first impression while reducing call abandonment. We’ve been creating custom Message on Hold programs since 1987. Every on-hold program is a unique creation for your brand, highlighting what you do and what you do best. Listen to our demos.
In 2012, the Audio Marketing Association (Europe) conducted a survey with the OHMA (On Hold Marketing Association in the US), into On Hold Messaging and its effectiveness as a marketing tool. 1555 clients responded from a broad range of industries.
Our team seamlessly blends creative writing, voice, and musical genre to create customized recordings designed to inform, educate, and motivate your important captive on hold listeners.
Promote your business to the callers while they're on hold. Inform them of your range of products and services, their benefits and how they can help them. Or just re-enforce your branding with some pleasant background music.
Each recording is customised to suit your business requirements. You can choose from a range of tones, voice artists, or create a custom script for your on hold message.
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For those still using analogue or digital phone systems, voice on ISDN circuits has a bandwidth of around 4000Hz. The audio from an analogue phone is sampled at 8000Hz, and because of the nyquist theorem, must be low-pass filtered to 4000Hz. So any frequencies in the audio beyond 4000Hz are lost. Interestingly, the human ear and mind are good at recognising human speech, so this is considered "toll-quality" voice, i.e. good enough to pay for. This is the reason why certain vocalised letters are difficult or impossible to tell apart on the phone. For example, the differences between B, P, T, C, etc. are almost entirely above 4000Hz.
Here’s what happens to our two example tracks when we use some amplification to introduce clipping into the mix:
Create a professional image, promote your business and hold your callers attention
When you begin to consider what callers on hold should hear while they wait, be sure to focus on your callers and their needs. Think about: Why are they calling? What would keep them interested and even inspired? Remember, on hold messages shouldn’t be a hard sell, but rather a soft sell or conversation with people who have reached out to you, and are in an excellent position to make buying decisions based on what they hear while on hold.
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Really helpful in assisting to select the right products for our needs. Definitely more concerned with offering expertise than just making a sale. Great service!
Whether you have a group of 2 players or 2,000, our elegant user interface makes it simple and easy to manage productions & scheduling on groups of devices that you define.