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USA Business Telephone Today conducted a survey of 30,000 callers to study the effects of hold music, or the lack of it, for a single minute. More than half the callers who were put on hold without any auditory stimulation hung up. The silence affected the rest of the group’s perception of time: More than 27 percent thought their wait time exceeded five minutes, and 18 percent thought it exceeded three minutes. Only 3 percent judged their wait time to be close to the actual one-minute timeframe. All of the callers in the study had listened to dead air for only 60 seconds.
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This brings up the ever-present question of appropriate branding for your business. At a funeral home, Green says, you don't want an upbeat pop song, for obvious reasons. Mark Malekpour, who works at Beatsuite, a music library which sells a variety of songs specifically for hold systems, says that companies too often want popular music. "For an insurance company, you don't want something from Queen or U2," he said. "When you're choosing music for an insurance company, it shouldn't feel happy or feel good or lighthearted, because insurance is something you have to have, and you want to think, 'These guys get what insurance is all about.' " (Beatsuite's bestselling hold song is called "Inspiring Innovation," which is tagged as: "Success, achievement, and trustworthy.")
Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
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Includes On Hold Player Rental, 4 min Message, Choice of 1 Voice and Music, Script Writing, 1 Message Update per year. Services Message on Hold: Pay as You Go Bundles Telephone Voice Prompts Commercial Recording Bilingual Voice Over About Us About Us Our Team Our Voice Talent Our Studio Our Partners Help FAQ Help Type of Inquiry General Quote Technical/Service Voice Talent Application How did you hear about us? Google Search Word of Mouth Referral Social Media Heard Our On Hold Message Do Not Fill This Out
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I was wondering if its possible to have music play for the people that I will have on hold? Windows XP Pro Posted on Apr 13, 2009 7:25 PM Reply I have this question too (728) I have this question too Me too (728) Me too All replies Drop Down menu first Page 1 of 1 Page 1/1 last User profile for user: r.cloud r.cloud User level: Level 3 (815 points) Apr 13, 2009 7:29 PM in response to PsychedelicWonders In response to PsychedelicWonders
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If you have a bit of a budget you can hire a voice over (VO artist) or hire a specialized on hold messages service company. Depending on what your requirements the price may range between $50 – $60 and several hundreds dollars. Sometimes, for a little extra cost, the VO artists can also provide background music.
"I just wanted to tell you that I was on hold the other day, listening to the Halloween / Road Hazard message you wrote. It’s so funny! And the voices are hilarious, too. It made my day!" - Suzy Mitchell / Hercules Tires
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Phone call analytics are certainly not something that came with the original 1960s technology. However, it has become one of the most useful aspects of on hold messages today. Now, you can track and view how calls went through an online portal connected to your messaging service. This will allow you to see when callers hung up on toll free numbers, who chose to purchase something due to the messages and more. If you want a new way to keep track of your business calls, the analytics services that come with on hold messages could be a big help.
Grace Digital GDI-USBM10 Business Music MP3 Player, Grace Music Master software for PC (Windows 8,7, Vista, and XP), 512MB thumb drive preloaded with 6 hours of royalty-free music, 1 free optional personalized on-hold greeting with product registration, mono RCA to RCA cable, mono RCA to mini jack cable, power adapter, instruction manual. Product Dimensions 7 x 5.5 x 3 inches Item Weight 2 pounds ASIN B005VDUBS2 Item model number GDI-USBM10 Customer Reviews 4.4 out of 5 stars Best Sellers Rank #94,264 in Electronics (See Top 100 in Electronics) Is Discontinued By Manufacturer No Date First Available March 27, 2010 Manufacturer Grace Digital Product Warranty: For warranty information about this product, please click here [PDF ] What's in the box Power Cord 512 MB USB Flash Drive Software for PC RCA Cable Mini Connector Manual There was a problem completing your request. Please try your search again later. All Product Information Customer Q&A's Customer Reviews Your question might be answered by sellers, manufacturers, or customers who bought this product. Upgraded Cassette to MP3 Converter with Removable External Speaker ,Portable Tap to... $44.99 Multi-Functional Digital AM/FM Radio,Bluetooth mp3 Music Player,Supporting TF Card ... $26.99 HiBy R2 Portable Lossless Music Player, mp3 Player with Bluetooth 5.0 and WiFi 5G, ... $99.00 AUNA Connect 150 Black/Walnut, 2.1 Internet Radio, Wi-Fi Music Player, MP3 USB Port... $149.99 Timoom MP3 Player 32GB Bluetooth 5.0 with Clip Lossless Sound with FM Radio, Portab... Denon DNP-800NE Network Audio Player with Built-in WiFi, Bluetooth and AirPlay 2 Co... $599.00 MP3 Player with Bluetooth, Portable Music Players for Kids/Aldult, Walkman Mini Rep... Mp3 Player,USB Mp3 Player with FM Radio,Voice Recorder,idoooz U2 8GB Music Player S... $24.90 Top reviews Most recent Top reviews We're putting a residential elevator in our home. My wife joked about the need to add cheesy, elevator music, so I purchased one of these for her birthday, sort of as a joke.
If you’re ready to start, call us or fill out a quick form and we’ll get in contact with you. It’s a quick process that’ll take about 2-weeks. Evaluate Your Caller Experience On-Hold Message Samples Phone System Technical Details Our Process for Developing Your Custom On-Hold System Consultation Caller Experience Evaluation Archives April 2021 May 2013 September 2012 August 2012 July 2012 June 2012 May 2012 April 2012 February 2012 August 2011 July 2011 June 2011 May 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 December 2009 November 2009 October 2009 October 2008 September 2008 October 2007 August 2007 July 2007 March 2007 Let’s Connect Product Brochure.pdf Install Manual.pdf LAN/WAN Annex.pdf 88% of callers preferred On Hold Messages to other hold options, and 16% made purchases based on an on hold offer. Source: MaxiMarketing Without messages or music nearly 60% of business callers placed on-hold will hang up. Almost 30% of these callers won’t call back. Source: CNN A study by US WEST reported that when companies played information on hold, caller retention increased by 40%, inquiries increased by as much as 15%, and requests for services increased by as much as 12% Some of our Clients Blogroll Dave Young – Branding Blog Dave Young’s blog about all things branding Michael Drew – Promote A Book Michael Drew’s blog about publishing and platform building Tom Wanek – Marketing Beyond Advertising Tom Wanek’s blog about how to build (and keep) credibility Your privacy is guaranteed. We will never give, lease or sell your personal information. login P. 604.529.1181 Tollfree 1.877.345.4653
Your file will be delivered to you with 15 seconds of background music (or blank airtime if you do not choose background music) after the voice message. This will give you 15 seconds of music (or blank airtime) between each message when run in a loop.
Browse our library of licensed music to find the genre and music selection(s) to best suit the demographics of your callers.