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In 2012, the Audio Marketing Association (Europe) conducted a survey with the OHMA (On Hold Marketing Association in the US), into On Hold Messaging and its effectiveness as a marketing tool. 1555 clients responded from a broad range of industries.

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If you're not sure about the installation process of your on hold message or hardware, just ask us.
There are a number of things you can include in your on hold message that will inform your callers, keep them on hold for longer, build your business image and reflect your business brand: New products and Services Promotions and Seasonal Offers Information and Services your caller may not know about Industry Tips and News Achievements, recommendations and industry accreditations Important information – business location and opening times, website and email addresses Date-specific events Get 'on the air' - click here to get in touch .

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Almost all phone systems* manufactured today have Message on Hold capability, but to determine exactly what you have before your purchase a Message on Hold system, it is best to check with your phone system vendor. Need equipment?
A study by Infomax inc found that callers tend to stay online for 25% longer if there is a mix of on hold messaging and not just plain music. So you need to mix it up.

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As part of our strong customer service commitment and our lifelong competitive strategy, we have established our Quality Assurance Lab program. We have modern equipment to virtually test any durability, precision and performance. One of our excellent representatives will be happy to tell you more about it in a moment.

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Messages on Hold – continuous loop of music and messaging that plays as callers wait to speak to a business representative. Messages On Hold present a mix of marketing messages and customer service information that is mixed with music to play in a loop for callers waiting on hold.

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    As a family owned and operated company for over 30 years, our standards are as high as yours and you’ll always be served quickly and efficiently by friendly, knowledgeable in-house staff. Our goal is to help you market and advertise your ideas to your targeted audience at an affordable price (less than $2 per day). The 2021 Virtual AD Supplier Conference-Canada Plumbing & Heating strengthens strategic partnerships Women In Leadership: How Van Meter Inc. is Recognizing the Value in All Voices Memphis-Based Radians Donates Nine Hefty Pallets of PPE to Help with Hurricane Ida Relief When someone falls short of your expectations, is the issue in your head? The answer is in that someone’s heart. 2021 AD eCommerce Summit spotlights increasingly digital-savvy independent distributor community Ideal Supply sees record-breaking sales after deploying digital customer support platform If you’re passionate about building your business, then you’ve found the right partner. Join AD Distributor BenefitsFinancialNetworkingBest-in-class SuppliersSales & Marketing ProgramseCommerceHR ServicesProcurement ServicesAdvocacy & AccessWarehousingSupplier BenefitsAccelerated GrowthTop-Tier DistributorsSales & Marketing ProgramsBrand AdvocacyeCommerceHR ServicesProcurement ServicesWarehousingIndustriesBearings & Power TransmissionDecorative BrandsElectricalGypsum SupplyHVACIndustrial & SafetyPlumbingPVFSafety NetworkInternationalCanadaMexicoResourcesMember LocatorAD Education CenterAwardsAssociationsBrand CenterVideo GalleryAboutHistoryValuesLeadershipGovernanceAD NewsCareersContact

    Engage, attract and appeal to your callers while promoting your business and reinforcing your brand.
    Generic music can help keep them on the line, but why waste money playing pointless music, that requires a license to play, when you can be promoting what your company does?

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    Holdcom continuously monitors usage and content, and provides update reminders from your Client Relations representative and your Script Consultant.

    Over 16% of callers make purchasing decisions based on the messages they hear while on-hold, even if the messages aren’t about your company.
    NEC SV8100 Telephone System User Guide (for SV8100 12-button and 24-button phones) KEYS AND BUTTONS ON YOUR PHONE Incoming Call/Message Waiting indicator light Flashes red quickly when a call is ringing your phone; flashes green slowly when there is a new message in your voicemail box. Found on upper right of tilting display panel. LCD display

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    Whether you have a traditional PBX (Public Branch Exchange) phone system that requires an on-hold message playback unit or the latest in VOIP (Voice Over Internet Protocol) phones, our on-hold messages and professionally recorded voice greeting and auto attendant recordings will improve that way your callers perceive your business on the phone.
    “Call center operators who picked up the phone reported feeling less emotionally exhausted when dealing with customers who heard standard pop music.” –Time, “Why Music on Hold Drives You Crazy”

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    Sample 5 — "Thanks for holding. Dazzle your clients with delicious cookies featuring your company's logo! Orders are available for batches as small as 200 cookies! Someone will be with you shortly."

    Stream information straight to your callers ears using Sound Results on hold marketing messages. Even if your callers spend very little time on hold, consider that the average custom marketing on hold message is just 20 seconds in length or less! Hold messages are a proven and effective vehicle to market your products and services to your callers.
    The most common codecs are G729 (compressed) and G711 (non-compressed). They are designed to compress human speech, and often cause a loss of audio fidelity — which is worse in some languages than others. On hold music that has been specifically designed for that purpose, to be used with VoIP systems and codecs, can sound great. But it is not easy to come by.

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Music – during voice over messages, the music will be slightly raised in volume. It is important to select a piece of music that compliments your brand.

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Let’s drop some jargon: Caller retention. Customer satisfaction. Reducing churn. If you care about any of these, hold music should matter to you. Music affects mood. It can even have an effect on purchasing and decision-making behavior. Skip the sponsored Instagram posts of avocado toast; hold music is a bonafide influencer!

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Verbal Content – generally, you should use 100 words to make up 1 minute of content produced with background music. In other words, one to two paragraphs per minute. The topic can range from product promotions to general company information.

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