We have a guide that may be helpful when it comes to the task of writing your script.
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When your company phone rings that caller becomes a prospect. That brief time, spent on hold, can be an extremely powerful marketing tool; and the difference between gaining a client and losing a client. Our approach to on-hold messages is simple: Combine a captive audience with skillfully crafted ads, the right audio image and real marketing objectives and you'll hit a home run every time!
Record the clips of what you want your callers to hear, then use an audio editing software to arrange the clips and add background music.
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So what can we do to avoid inflicting further musical misery on our own customers while they’re patiently sitting on hold? We could just go back to playing a ringing sound, or an intermittent beep just to let people know they’re still connected, but that would be awfully dull. The best compromise is relatively simple electronic music that doesn't have too much going on as the ideal choice for hold music as it requires far less refined sound quality to get a decent rendition down a telephone connection.
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The first step is to realize that writing a script isn’t like writing an article or any other kind of copy. Most kinds of writing are meant to be silently read by a single person. Yet, writing scripts is different because it’s meant to be read out loud by a specific person.
The effectiveness of the first three above-mentioned elements are often neutralized by a poor understanding of the broadcast carrier of the On Hold message and how it affects the recording process. For more information on this topic, click here.
** For example, if two franchise locations will be playing your messages, select 2 into the box. First
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So how do you choose the right hold music? Start with what’s appropriate for your business. A funeral home wouldn’t blast the Bee Gees. A sports arena isn’t going to stream some easy listening to the fans. Know your audience, understand their mind space, and pick your music accordingly.
“The human brain reacts differently to different types of music, eliciting very specific emotional, physical, and behavioral responses, almost as if music were a map, communicating emotions to a brain even better than words. As in conversation, different inputs stimulate nearly all of the brain.”
It doesn’t matter if you’re writing marketing copy or if you’re writing a comedy script; everything must stay on brand. Writing is about capturing your inner voice and sharing it with an audience. The same applies when you’re writing for a company, and its brand is its voice.
Sample 3 — "Thanks for holding. Did you know that JK Mortgage has special programs designed to help people who don't qualify for a standard loan? We can customize a loan specifically to meet your needs. Ask one of our certified agents for information. Someone will be with you shortly."
Once your project is produced, you’ll be able to deploy your MOH program right to your phone system. Or let us handle the implementation with our remote load solutions.
For Skip Waiting On Hold, DoNotPay built out a database of priority and VIP customer service numbers for tons of companies. For legality, if you opt in to recording the exchanges, the app automatically plays a message informing both parties they’ll be recorded. A human voice detection system hears when a real agent picks up the phone, and then rings your phone. It’s like having customer service call you.