Voice Prompts – usually combined with a Business Intro announcement, used for Auto Attendant and IVR prompts to provide menu options and assist in telephone navigation.
The problem, in my mind, is that every single one of these articles misses the point completely. Even if you implemented a call centre system that detected and automatically played someone’s all-time favourite music while they waited, a facility which is possibly not that far off, most music when played down the phone just sounds terrible. Butchering a song that someone actually likes is unlikely to improve the waiting experience.

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