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Music – during voice over messages, the music will be slightly raised in volume. It is important to select a piece of music that compliments your brand.

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Choose words and expressions that complement your business, brand and industry. As an example, a construction company would use words and expressions that convey high quality and solid workmanship; while a florist would use sensory descriptions that arouse smell and beauty.
You wouldn't put a handmade sign on the outside of your office door would you? So, why have your automated attendant greetings, IVR or voicemail announcements be recorded by an amateur? In many ways, your phone tree menu is the "other" front door to your business. Professionally produced custom auto attendant greetings, IVR prompts and voicemail announcements enhance the caller experience, and that improves your brand image. Let The Original On Hold Be The Voice Of Your Brand! .

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A well written script is the cornerstone of any great on hold message. It must capture the caller’s attention, so they remain engaged while navigating menu options or waiting on hold. The script that callers hear can set the tone for the rest of the conversation. It should also be in line with your goals, which can be broken down to 3 main objectives. It can be to inform the caller, promote the brand or product, or just entertain the caller. Most of all, it has to be engaging.
This is where an on-hold marketing system makes all the difference, and the right on-hold company will drive sales! A well-crafted on old program from Telephone On Hold means your valued staff will spend less time answering the phones, and more time caring for Fido and Fluffy. An on hold message from Telephone On Hold will increase your business.

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For a more modern example of a bad choice of hold music, let’s take an example I have to endure on a regular basis, Month of Sundays by Passenger. At CD quality it’s got lots of interesting stuff going on, which you’d imagine might be ideal to distract someone from the fact they’re being kept on hold for ages. However, playing it over the phone it’s simply too busy. As soon as the brass and backing vocals kick in it just sounds yuck.
Fill in our Free Demo form and we'll send over audio examples from your industry and a bespoke audio sample to share with your team. Get a Free Audio Sample

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Your On Hold facility is one of the only promotional mediums you truly own. If your callers like what they hear, they can act on it within seconds. Pages Home Why Custom On Hold FAQ Pricing Samples Testimonials Contact Us

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Business Intro – quick intro announcement heard by the caller before they speak with a business representative. Usually quite short and welcoming, introducing the business to the caller.

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    By purchasing this item, a link to a web form will appear on your Account Page. On this form you can choose your voice artist, your music and enter your scripts. Upon submitting the form, you will receive your audio file(s) within 5-7 business days. If at that time, you wish to make changes to your original script, the fees are: $50 for On-Hold Message edits $15 for 100 Word Script edits $10 for 50 Word Script edits We encourage you to take the time necessary to make sure you are happy with your script before you submit

    2) An experienced and reputable on-hold messaging provider uses a royalty-free music, or they should offer licensing as part of the price.
    source: What is a free app to install on android phones to play music for caller to hear while waiting for call to be answered?

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    The biggest advantages are that it’s free and you have the ultimate flexibility in what you can say. If you plan on using background music make sure you’re using music that is safe to use in commercial projects. Also check out the technical requirements of you business phone system and learn how to format on hold music for phone systems.

    Website: https://support.zoom.us/hc/en-us/articles/360028212652-Customizing-audio-greetings-and-hold-music
    Music on hold helps you increase retention, reduce churn, and even influence your caller’s attitude with hold music. Go on, get your elevator music jokes out. We’ll wait (and chuckle). We’ve all poked fun at Muzak, but the importance of hold music and its multifaceted nature may surprise you. Seventy percent of business calls go on hold. The main point behind hold music is to signal that the line is still open, but that’s not all it does. You can increase retention, reduce churn, and even influence your caller’s attitude with hold music.

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    Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.

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    If you have a nice voice and more or less decent recording equipment, you can record your own on hold messages.

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    Why would you spend hundreds or thousands of pounds enticing new customers to call your business only to provide them with an initial experience that is less than stellar and doesn’t reflect your business’s brand? Why wouldn’t you utilise this opportunity to market your business services and products to a captive audience?

    Producing on hold messages that are appealing to your callers is essential. By combining a well-written script and the right voice over talent, your business will have a powerful program that keeps callers captivated. We can even speak to your audience in any language or regional dialect to ensure you’re properly heard.
    Promote your business to the callers while they're on hold. Inform them of your range of products and services, their benefits and how they can help them. Or just re-enforce your branding with some pleasant background music.

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Producing on hold messages that are appealing to your callers is essential. By combining a well-written script and the right voice over talent, your business will have a powerful program that keeps callers captivated. We can even speak to your audience in any language or regional dialect to ensure you’re properly heard.

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Where this creates an extra snag with music on hold is that the loudest part of a song doesn’t typically come in until the final chorus or reprise. This means that if you just listen to the first 10 seconds to check that your new hold music is working, then chances are you’ll be blissfully unaware that three minutes into holding (just as customers are beginning to feel irritated anyway), you start playing a sound like fingernails on a blackboard to them.

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