USA Business Telephone Today conducted a survey of 30,000 callers to study the effects of hold music, or the lack of it, for a single minute. More than half the callers who were put on hold without any auditory stimulation hung up. The silence affected the rest of the group’s perception of time: More than 27 percent thought their wait time exceeded five minutes, and 18 percent thought it exceeded three minutes. Only 3 percent judged their wait time to be close to the actual one-minute timeframe. All of the callers in the study had listened to dead air for only 60 seconds.
Message On Hold is the most effective marketing tool for promoting your business to prospects, while providing customer service information to your customer base. Variously labeled as telephone on hold messaging, phone hold music, marketing message, telephone on hold message, on hold communication, on hold marketing, or another 50 variations, the programming you play to callers on hold is an essential communication tool. Think about it: who is more captive than a caller on hold?
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Music On Hold has decades of experience in the voiceover industry offering professional recordings nationwide with a quick turn around including phone greetings, commercials, overhead music, and voice narration.
Now that you understand the value of having an on hold messaging strategy, it’s time to for our: Step-By-Step Guide to Custom On Hold Messages.
Use the free included Grace Music Master Software Version 5 to create your targeted message, or register your player and receive one free personalized on-hold greeting.
800 637 724An On Hold Production is the combination of multiple messages, mixed together, to make up your On Hold audio. Productions are usually made up of 6-14 messages that come to roughly 4 minutes in total. We recommend productions focus on a couple of topics at a time and are changed regularly to keep the phone audio fresh, your callers updated and
When used in your On Hold Marketing, humor can improve how customers perceive your company and their wait on hold. It also lowers your callers’ defenses, leaving them more receptive to your marketing messages.
These pre-recorded greetings, on-hold messages, and IVR messages on Covid-19 can help you establish timely communication for your callers as you wait for your custom messages to be recorded.! DOWNLOAD MESSAGE PACK. Covid19. Auto Attendant and IVR Introductions.
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Of the 10,000 callers who heard hold music during their minute wait, only 13 percent dropped off, and more than half guessed their wait time was less than a minute. To take it a step further, the study's last group heard a mix of music and messages while on hold for one minute. Two percent hung up. Another 81 percent thought their wait time was less than a minute.
Messages on Hold – continuous loop of music and messaging that plays as callers wait to speak to a business representative. Messages On Hold present a mix of marketing messages and customer service information that is mixed with music to play in a loop for callers waiting on hold.
Note: if you have deleted the default music on hold and would like to restore it you may download the file from here. In the Upload audio file box, click Choose File to select a file from your computer, or type the location of the file.
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There are a number of things you can include in your on hold message that will inform your callers, keep them on hold for longer, build your business image and reflect your business brand: New products and Services Promotions and Seasonal Offers Information and Services your caller may not know about Industry Tips and News Achievements, recommendations and industry accreditations Important information – business location and opening times, website and email addresses Date-specific events Get 'on the air' - click here to get in touch