In-Store/Overhead Music is essential to many businesses for creating an engaging customer experience. Businesses such as retailers, restaurants, spas and coffee shops offer music to enhance the ambiance of their businesses and entertain their customers. Background music has evolved considerably, are you keeping pace? Custom branded music and messages puts you in total control of the content shoppers hear, and allows you to target in-store shoppers with promotions, special offers and add-ons to influence shopper’s buying decisions and increase sales. Engage shoppers with the perfect playlist customized for your brand Pop Easy Listening Jazz Rock Country Classical Spa Holiday Affordable In-Store Overhead Background Music Services
“Call center operators who picked up the phone reported feeling less emotionally exhausted when dealing with customers who heard standard pop music.” –Time, “Why Music on Hold Drives You Crazy”
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"We have actually had a few callers ask to be placed back on hold just to hear the entire production." - Jake Skeens / Suncoast Communications
Recording services can provide a dramatic improvement to your company image by offering your callers on hold messages that convey important facts about your business, including operating hours and featured products. Using on hold messages gives businesses in right throughout Australia a valuable opportunity to communicate with clients and has the added benefit of reducing dropped call rates.
“As part of your on hold package, we can offer you a discounted backup price when ordered at the same time. Once you are connected, please ask your adviser for full details.”
A well written script is the cornerstone of any great on hold message. It must capture the caller’s attention, so they remain engaged while navigating menu options or waiting on hold. The script that callers hear can set the tone for the rest of the conversation. It should also be in line with your goals, which can be broken down to 3 main objectives. It can be to inform the caller, promote the brand or product, or just entertain the caller. Most of all, it has to be engaging.
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In response to PsychedelicWonders. Call hold/call wait is a network feature (while it is activated by the handset) as such any music would be supplied by your carrier, there should be some there but chances are it's some wonderfull elevator style stuff (I'm partial to Brahms myself 😉 ). More Less. Apr 13, 2009 7:29 PM.
Congratulations! You have taken the first step towards marketing your business and services through messages on hold. Messages played while clients are on hold can promote your business, products, services, news, your website, specials, promotions and more.
A dedicated Holdcom Script Consultant will write your script based on your input, and marketing and customer service materials. Or you can write your own.
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We have a few examples below we’d like to share so you can customize your on hold messages based on your needs and industry:
I’m not sure that being called “baby” is something that I’m comfortable with, on a phone call with a stranger or otherwise. Nevertheless, it’s in the top 5.
5) Should you opt to write your own on-hold script to make it sound more personal, don’t forget to read it aloud yourself to see your long your message breaks. An experienced and reputable provider should include the creative copy-writing as part of the package.
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On-hold marketing / on-hold messages provide an amazing opportunity to add real and lasting value to your business.