Before we get into “Step-By-Step Guide to Custom On Hold Messages” it’s important to understand the value of having custom on hold messages for your brand. Business has always been done over the phone, and callers have always been put on hold, but as online shopping has surpassed brick and mortar traffic, over-the-phone sales have reached all time highs. A recent study by Marchex shows that Americans spent more than $1 trillion in mobile “click-to-call” commerce, and there was over 93 billion consumer-to-business phone calls from smartphones and this number is expected to grow to a whopping 162 billion by 2019, 70% of callers are placed on hold 62% of callers hang-up in less than 45 seconds 34% of callers who hang-up will never call back.
Where this creates an extra snag with music on hold is that the loudest part of a song doesn’t typically come in until the final chorus or reprise. This means that if you just listen to the first 10 seconds to check that your new hold music is working, then chances are you’ll be blissfully unaware that three minutes into holding (just as customers are beginning to feel irritated anyway), you start playing a sound like fingernails on a blackboard to them.
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-Callers stay on the line up to 25% longer when provided with On Hold Messaging versus “dead air” or “background music,” and up to 17% longer than radio.
Whether your business is using a traditional phone system or a VOIP (Voice over Internet Protocol) phone service, AyerPlay can continue to meet your on hold program needs. For VOIP users, we will simply produce your on hold messages as an mp3 or WAV file and send to you via email for easy downloading to your VOIP system. The result is a professionally produced AyerPlay on hold program that tells your callers they made the right call!
There are many online companies that specialize in creating on-hold recordings, such as Snap Recordings, On Hold Company, or On Hold Marketing. They each offer a range of services at varying price points.
AyerPlay produces professional voice recordings for auto attendant and voicemail systems. Everything from simple greetings and menus, to complex directories and advanced announcements, can be recorded.
When callers are put on hold, music is played over the phone while they are waiting. You can upload your own music file to play, or several music files to rotate. If you do not upload your own files, callers will hear the music that is set by default. - Supported audio formats include: .WAV, .MP3 and .OGG; file size should not exceed 16 MB.
My company is based in Stockport. The team at Birmingham Telecommunications remotely accessed my disabled telephone system. Shaun and Lee efficiently and quickly fixed the problem, enabling us to function again.Their efforts deserve high praise. I would not hesitate to recommend this company.
Watch the video and see how simple it is to create your own custom on-hold message productions.
Our producers will mix your recorded message with your choice of music and provide the final audio file ready for upload to your phone system. All music is PRS Licence-exempt so there are no hidden costs. Get in touch with any questions you may have... Fresh Air Links Coronavirus Covid-19 Animations>Podcast Services for Ad Agencies>Podcast Services for PR>Podcast Production>Radio Commercial Production>Branded Content Ideas>Internal Comms Blog>Legal Stuff> Contact Details +44 (0)1752 229 246>+44 (0)20 7100 7986>[email protected]>ISDN Voiceover Studio Plymouth>Vacancies>Chamber Profile>
888-466-4653On-Hold Marketing produces effective hold line messages, music & phone greetings customized for your telephone system. Contact us today at 888-466-4653.
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If your on hold content, well, sucks, callers are going to call you out on it. Twitter Feedback is hardly new, but there are certainly a lot of people tweeting with the hashtag #onhold who will tell you a thing or two about what they like, and what they don't, while they're waiting to hear from a company. Maybe you'll be surprised to see just how grim it can be... check out this sampling of tweets to see the good, the bad, and the UGLY.
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