So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?
Only bring attention to a hold when: But no matter what, refuse your urge to use distastefully curt phrases like “please hold” and “one moment.”. You should always use custom on hold messages, not trite and irritating ones. Before putting a customer on hold, make sure you have a proper hold procedure in place.

Phonamations produces customized six-minute on-hold messages combining professional voice talents, licensed background music and creative copywriting. These messages are heard by your callers placed on hold using digital equipment that seamlessly integrates with your current phone system. Phonamations produces messages approximately six minutes in length. This allows your callers to hear a strong promotional message regardless of when they are put on hold. Our system constantly plays your message. Therefore, when your caller is placed on hold, they will hear the message currently playing within the six-minute loop, ensuring frequent callers won’t hear the same message over and over. Absolutely! Regardless of the number of lines your phone system handles, every caller placed on hold will hear your message. Depending on the particular format you prefer, you’ll need either a compact disc player or digital audio player. HOWEVER: Phonamations can provide professional-grade audio players that will provide years of trouble-free service and pristine audio reproduction. 1800 637 724 GET QUOTE Create a real connection with Messages On Hold
The way all your words and sentences come together gives your script a distinct written tone. Combine that with a specific speaking tone to create an on-hold message that reinforces your brand and product set. Selecting the correct tones will ensure your intended message is communicated effectively. If your target market is the younger generation, then a tone which embodies fun and excitement would be most suitable.