Technology gives us the ability to market our businesses in many ways. One way that has been around for decades is the “on-hold” recording for your phone system. It’s one of the most underappreciated methods for showcasing your company and making sure callers have a good experience.
If you don’t have the capability in-house, or if you’d prefer to let someone else handle it, this task is easy to outsource.
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-Callers stay on the line up to 25% longer when provided with On Hold Messaging versus “dead air” or “background music,” and up to 17% longer than radio.
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Remember that part about getting more bang for your buck when you use a professionally produced on hold program? Here's where it gets really interesting - if you're doing everything right, and answering the questions and providing information that your customers really need and want to hear, there's a good chance you can reuse the content you've already created. You can repurpose your Message On Hold as overhead announcements in your facility or store, as short videos, as website audio, and more. When you think outside of the box, there are many ways to take what you have and make it something more.
That said, despite having the tools to get it done, you may still be wondering how to actually sit down and create on hold messages. At its essence, your script is the business’s framework and what sets the stage for how callers interact with you. The only other 2 alternatives are your front door (if you have one) and your website.
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We have recorded audio productions in various languages such as French, German, Italian, Spanish, Swedish, Russian, Chinese, Polish and many more!
The common scripts include: “The next available representation will be with you shortly” or simply “We will be with you shortly”. These messages often work best when coupled with expected waiting time announcement.
A lot of on-hold music is just wrong for the phone. It’s too pitchy, the tempo’s all wrong and half the time it’s too loud. If your callers can barely keep the phone up to their ear, they’re not going to stay on the line for very long. This is why we offer a collection of royalty-free music channels with every account, ensuring that you
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1.) All our lines are busy at the moment – Please be patient. We will be with you momentarily – PAUSE – Have you already visited our website www.johndoe.com? Your concerns are important to us, please hold the line, you will be connected as soon as possible.- PAUSE – Just a moment please, the next available team member will be there for you shortly.
Our integrated custom scriptwriter makes creating and getting professionally voiced messages easy and affordable. Choose from a wide variety of customizable script templates, or write your own script from scratch. When you're finished, just submit your script and it will be read by a professional voice actor of your choice.
Set the right tone for the call by introducing your business in a welcoming manner. The message can be played either by itself or as an intro to IVR prompts.
Tone - select the right tone for your business brand. If your target market are young millennials, then the script would most likely include some slang words, be quite laid back and the script would be recorded in an energetic tone. If you primarily service the business market, then the script would be more articulate and recorded with a more professional tone.