So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?
Yes, a new On Hold Messaging program would surely make you the envy of the neighborhood, but before you start bragging about your on hold messaging prematurely, make sure you have a telephone system with a working Music On Hold (MOH) interface.. Don’t confuse a few multi-line phones with hold buttons for a telephone system.
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If we learned anything from Napster, it’s that music doesn’t come for free. While there are a few free music sites out there, there are plenty of royalty-free websites for finding hold music, but keep in mind you may have to pay a subscription fee or download fee. (OnSIP subscribers can access three free music channels; read on for more details.) If you’re of the mind that your business could and should use Top 40 or other recent tracks, you will have to pay royalties for the right to use them.
You’ve heard the basic format for on hold messages before: “Thank you for holding. A representative will be with you shortly…” But there’s far more to an on hold message than the same robotic voice over and over.
-88% of callers surveyed want to hear product information on-hold and will stay on the line longer if provided with this information – roughly 16-20% said that they have purchased additional products based on information they heard while on-hold.
4.) Tous les membres du personnel sont en ligne. Soyez patients, nous serons avec vous rapidement – PAUSE – Malheureusement, tous les membres du personnel sont occupés. Attendez un instant. Vous pouvez nous envoyer un email sur [email protected]. Nous reviendrons dès que possible vers vous.
Our latest digital Messages On Hold players deliver exceptional sound quality and reliability, while also providing your business with flexible message updating options. Once connected, our systems will run endlessly without fail for many years to come!
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The included software is easy to use, although, sadly, won't work with an Apple computer (which is why I downgraded my review by one star). I solved that problem by bringing an old Windows-based computer out of retirement.
How to make sure the callers do not hang up and keep waiting for the next available client rep? You ask them!
So how do you choose the right hold music? Start with what’s appropriate for your business. A funeral home wouldn’t blast the Bee Gees. A sports arena isn’t going to stream some easy listening to the fans. Know your audience, understand their mind space, and pick your music accordingly.
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"As a long-time client of BusinessVoice, we love the laughs they have provided to our customers over the years through their creative On Hold [Marketing] scripts." - Rebecca Conrad / Binkelman Corporation (Hear a sample)