You’ve heard the basic format for on hold messages before: “Thank you for holding. A representative will be with you shortly…” But there’s far more to an on hold message than the same robotic voice over and over.
What’s the average length of the musical interludes in a Message on Hold program?
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Before we get into “Step-By-Step Guide to Custom On Hold Messages” it’s important to understand the value of having custom on hold messages for your brand. Business has always been done over the phone, and callers have always been put on hold, but as online shopping has surpassed brick and mortar traffic, over-the-phone sales have reached all time highs. A recent study by Marchex shows that Americans spent more than $1 trillion in mobile “click-to-call” commerce, and there was over 93 billion consumer-to-business phone calls from smartphones and this number is expected to grow to a whopping 162 billion by 2019, 70% of callers are placed on hold 62% of callers hang-up in less than 45 seconds 34% of callers who hang-up will never call back.
Each client’s vision, video production requirements and budget are as unique as their brand. That's why we conduct an in-depth “discovery session” to review your project scope and marketing goals to create a blueprint for success.
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The Grace Digital Message and Music on Hold Media MP3 player is an on-hold music and media player designed for use with almost any business telephone setup including PBX, IBX, or Key Phone systems. Keep your customers, clients, or coworkers occupied and entertained while they wait.
Ultimately, the new Easy On Hold feature will allow businesses to connect more effectively with its customers. These new additions will enhance our already exceptional on-hold experience, and we look forward to future collaborations with Easy On Hold. The New Web Admin Portal: Number Porting, Vanity Numbers, and Voicemail Management!
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Thank you for calling your company. We provide a comprehensive customer support service which can be contacted at this time by redialing 0845 1234 567
The waiting queue allows the caller to wait on the line and should not be longer than 5 minutes. The queue announcement may also be introduced after a "Welcome Message”. The waiting announcement is then cut immediately after the end of the "Welcome Message". The pauses between the announcement blocks in the queue should be about 30 - 60 seconds. With us, you can choose the desired durations. Here, you can get the right background music for your queue.
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Every call placed to your business is a possible sales opportunity. Whether a caller holds for a few seconds, or a few minutes can make a big difference in the outcome of that opportunity. A customized, sales oriented message program from hpc will help you give your callers a reason to stay on the line.
The following list is my own personal “Top 10” list of songs which will not shorten your hold time, but may add a little levity to it:
2. If the hold is more that a couple of minutes make sure to thank customers for their time. Apologize for delays if hold time is significant.
When your customers call they’ll hear the right message, right at point of sale. Every time you press the hold button you’re opening up a world of opportunities for both your business and your customers. “More than 70% of business calls are placed on hold.” – AT&T “Callers stay on the line up to 25% longer when provided with On Hold Messaging versus dead air or background music and up to 17% longer than radio.” – Infomax “88% of callers preferred On Hold Messages to other options.” – MaxiMarketing
Physical media MOH methods provide quality control with prerecorded and licensed CDs, although some units still use cassettes. CDs are designed with or without voice-overs. Brief voice-overs, such as "Calls will be answered in the order that they were received", or "Please hold, your call is important to us," are basic examples. However, many vendors suggest more customized messages.