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In 2012, the Audio Marketing Association (Europe) conducted a survey with the OHMA (On Hold Marketing Association in the US), into On Hold Messaging and its effectiveness as a marketing tool. 1555 clients responded from a broad range of industries.

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A script is the product of your message and our expertise. A Message on Hold program is more than a script with words and music, it reflects your marketing objectives, current advertising and promotions, dedication to customer service, and long-term goals. When it’s time to write your script, you have two choices: You can use your knowledge of your business to write your own script or provide your information to one of our Script Consultants who will do the writing and send the copy to you for final approval.
The problem, in my mind, is that every single one of these articles misses the point completely. Even if you implemented a call centre system that detected and automatically played someone’s all-time favourite music while they waited, a facility which is possibly not that far off, most music when played down the phone just sounds terrible. Butchering a song that someone actually likes is unlikely to improve the waiting experience. .

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Website: https://www.onhold.com/blog/onholdcom-music-on-hold-messaging-for-esi-50-phone-systems
On hold music is a necessity for any client facing business phone system. Use on hold music as an opportunity not only to help your client pass time while waiting but to affirm your brand identify as well. Hi, I’m Mik, one of TunePocket music composers.

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We don’t want that happening to our callers. Adding a little background music or making sure the audio file sounds like a recording will help prevent this.
In a few simple steps you can have a customised sell on hold message in as little as seven days.

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If you are a small enterprise and want to project a business that is promoting itself at every opportunity, you can for a small outlay educate your callers while on hold about your products, services, website and more.

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"The On Hold Marketing scripts BusinessVoice creates are not only funny, but also informative. They provide valuable information about specific aspects of my operation that some may not be aware of. In the 15+ years I’ve been in business, this is by far the best marketing money I have spent." - Steve Eaton / Med-Line Express Services (Hear a sample)

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    Most of our customers update their On-Hold Promotions: When launching a new sale To inform callers of seasonal promotions or holiday hours. To reinforce updates to your website Billing Details Pay in Full for 3 updates to your On-Hold Messages and you'll pay just $139 per update (regular retail is $159 per update). That's a savings of $60! By purchasing this item, a link to a web form will appear on your Account Page in which you can enter your promotion scripts. This form can be submit to us 3 more times of your choosing (within 1 year of your invoice date).

    Yes. Just give us the concept and we will write and professionally record the messages for you. Or, you can submit your own scripts for professional recording.
    Music-on-Hold systems allow you to play recorded music and/or messages to callers while they are on hold. (Alternatively, the system supports a Tones on Hold feature.) Music On Hold Players are usually designed to provide a choice of outputs: 600 Ohms or 8 Ohms. The user may choose the output and volume level appropriate for their callers. The

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    “Thank you for continuing to hold, your patience is appreciated. Please continue to hold and we will be with you as soon as possible. Alternatively, if you would rather leave a message and get us to call you back please press 0 at any time.”

    We have a guide that may be helpful when it comes to the task of writing your script.
    No matter which kind of company you call — big or small — their on-hold music usually sounds like it has been recorded in a tin can. You would think that with modern technology being able to clone sheep and fly humans around faster than the speed of sound, that a creating a business phone system with clear and crisp on-hold music would be easy. But as it turns out, it isn’t so straightforward.

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    Now you can keep your customers on the line and engaged with a custom on hold message. We have many different demos for you to sample. Below are a few of our on hold demos that we have produced. If you like the messages that are here, you can replicate the voice, style and other aspects once you sign up for an account. Try our risk free demo Contact Name Company Name Email Fully refundable deposit of $19.99 Andre Guerrero Ocean's Prime Steakhouse "The Original On Hold made the process of adding on-hold advertising and in-store music and messaging a breeze! Always a great finished product and excellent service." Dr. Stacey Albers Vision Care Centers "Fantastic! Our centers were very impressed with the quality and creativity of your staff. I would recommend them to anyone looking to increase the professionalism of their business." Bryan Davis First University Credit Union "I have to say we are very impressed with the customer service your company has shown on so many levels. Thank you for your attentive and prompt service." We love our customersLet us introduce you to just a few of the clients we work with Join Our Newsletter Stay informed. Our newsletter is packed with marketing tips, ideas, strategies and best practices. 100% Privacy. Guaranteed! 5944 Coral Ridge Dr #121 Ph 1-866-886-6465 Twitter Tweets by @originalonhold Connect with us Toggle navigation Royalty Free Music(current) Sound Effects Voice Overs Custom Music Audio Production Articles Information Blog Help & Support Start by writing your script in a word processing document and continue to add or edit until you are happy with it. Prompts – Directions for your callers i.e. For Accounts, press 1, For Sales, press 2, For... etc. On hold sections – On hold marketing messages mixed with music whilst the caller is on hold. Answer machine greetings – If the caller needs to leave a message. Here is a quick example

    83% of callers who are put into a queue without custom on-hold features will hang up after just 15 seconds. 36% of these people will never call back again. With Custom hold messaging you can reduce hang-up rates for your business and engage callers while they wait.
    If your on hold content, well, sucks, callers are going to call you out on it. Twitter Feedback is hardly new, but there are certainly a lot of people tweeting with the hashtag #onhold who will tell you a thing or two about what they like, and what they don't, while they're waiting to hear from a company. Maybe you'll be surprised to see just how grim it can be... check out this sampling of tweets to see the good, the bad, and the UGLY.

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    348 GIFs. # the office # office tv # holding # the office tv show # on hold. # phone # bored # waiting # chat # talk. # the hills # 1x01 # hold # lauren. # green bay packers # hold # hold on # text back # text back pack.

    "I absolutely loved the humorous material that plays when a person is on hold. Absolutely brilliant! Some of it cracked me up. Couldn't stop listening!" - Blake Bishop / Bryant Better Hearing
    Professional business voicemail greetings are significantly different from ones you record for individual use and complete your professional business image. They’re more generic in nature and designed to provide information to the caller while ensuring they leave a message. Where possible, explain when you expect to return calls. Typically, they’re recorded for the following:

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When it came to integration with our platform, these new Easy On Hold features were incorporated seamlessly. "In testing, I was quite surprised at how little time the whole set up process took and how efficiently the stream stood up to testing," said NOC Technician Eric Phipps. "It's very rare that we encounter a new product that integrates so quickly and hassle free in the testing phase."

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Website: https://sporkmarketing.com/4600/parts-marketing-idea-ads-on-hold-phone-system/

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Upgrading to Custom On Hold Messages is like employing a sales/PR person that talks to every caller you place On Hold. And remember, your On Hold system never calls in sick, it sounds as enthusiastic at 5pm as it does at 8am and talks to every single caller placed On Hold, all for just a few cents per call.

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If you're not actively planning content for your on hold program, and, say, play the radio on hold, you're not controlling what you're playing on hold. You're at the whim of a Radio DJ or program manager, who might play music that's unappealing to your callers or who might be producing and playing ads for your competition.

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