Music on hold helps you increase retention, reduce churn, and even influence your caller’s attitude with hold music. Go on, get your elevator music jokes out. We’ll wait (and chuckle). We’ve all poked fun at Muzak, but the importance of hold music and its multifaceted nature may surprise you. Seventy percent of business calls go on hold. The main point behind hold music is to signal that the line is still open, but that’s not all it does. You can increase retention, reduce churn, and even influence your caller’s attitude with hold music.
Top music on hold (MOH) systems are designed with simple integration in mind. Today's MOH message unit or software package is available with more marketing options and customer pleasing features than ever available before. MOH systems can utilize media to fill silent phone wait time with customized music, specific business information, and marketing advertisements. Table of Contents About Messaging Systems On Hold Messaging Average Costs On Hold Messaging Sample Costs Video: The 5 Benefits of On Hold Messaging for your Business! Free On Hold Messaging Quotes About Messaging Systems
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But, if you stay on brand, people will feel safe and understood. They’ll feel confident that they know what the company is all about, and that will make them easier to work with.
Broadcast positive messages about your business, which can increase brand awareness and loyalty. For example, we strongly recommend describing accomplishments, your social commitments or any other pertinent subject.
You can create a professional sounding on-hold message with a few tools that you may already have on-hand. All you need is an audio recorder (this could even be your cell phone), a good microphone, and someone who’s willing to be your voice actor.
Someday somebody’s gonna put you on hold and make you cry… Cheer up, you’ll only have to hold on for one more day.
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This is an easy and effective way to improve your business image while providing greater value to the 85% of callers who prefer an on hold service with commercials over silence.
Aren’t these on hold messages a lot better than being left in silence or just listening to the radio? Rather than being frustrated about waiting you’re being told exactly what you need to know. This saves both the caller and the business time all while increasing the likelihood of a successful deal.
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Sample 4 — "We appreciate your patience while we are assisting other customers. Kitchens Plus has the largest selection of granite countertops in the state. Our design professionals will assist you in selecting the granite that is right for you, then they will walk you through every step of the design and installation process. Thank you for holding."
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Our experiences over the years with OnHold Studio and in particular with Tom Harrison have been exceptional. Tom has provided timely communication and assisted us as a business in finding the right set up to meet our growing needs. In addition, Alexia has been fantastic, I can highly recommend their services for those that require it for their business. I really cannot recommend Onhold Studio enough. Brilliant service over the years and better still, very consistent. With best wishes, Glenn.
Having ringback and on-hold music really gives your company a professional appearance. On-hold music has always been one of the features associated with the “Fortune 500” companies that VoIP subscribers have access to, and at a fraction of the cost. Having the right connect music makes a great first impression on customers.