USA Business Telephone Today conducted a survey of 30,000 callers to study the effects of hold music, or the lack of it, for a single minute. More than half the callers who were put on hold without any auditory stimulation hung up. The silence affected the rest of the group’s perception of time: More than 27 percent thought their wait time exceeded five minutes, and 18 percent thought it exceeded three minutes. Only 3 percent judged their wait time to be close to the actual one-minute timeframe. All of the callers in the study had listened to dead air for only 60 seconds.
The NEC DSX has a built in Message On Hold mailbox that allows the System Administrator to record a message that will play to callers while they wait on Hold. For example, you can record a message summarizing available services or hours of operation. This message will play to callers as soon as you put them on Hold, and continually repeat as long as they remain on Hold.
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Above all you must encourage the caller to remain on the line. Provide reassurance to your clients that an agent will be available soon and don’t forget to convey the idea that their time is valued and their call is important.
Whether it’s when being transferred through to someone else, or simply waiting for the correct person to become available, being on hold presents a marketing window of opportunity to sell additional products and services, enhance your branding efforts, offer a more professional image or provide helpful information.
The problem, in my mind, is that every single one of these articles misses the point completely. Even if you implemented a call centre system that detected and automatically played someone’s all-time favourite music while they waited, a facility which is possibly not that far off, most music when played down the phone just sounds terrible. Butchering a song that someone actually likes is unlikely to improve the waiting experience.
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Imagine a network of “connected” phone agents who are able to reach out to a colleague for help or advice in the middle of a phone conversation with an important client.
Choose on hold music that suits your business or utilise customer waiting time with tailored advertising solutions. Your business’ on hold communications could be helping you sell or educate callers to the services and products you provide. Invest in the professional on hold messaging services from us today. 70% of all calls are placed on hold. The average on hold time is a staggering 43+ seconds. 90% of new callers hang up after 40 seconds without a hold message. 34% of callers that hang up will not call back. Callers stay on the line up to 3 times longer because of our tailored messages.
"Nice delivery of the humor! [It] would keep an on-hold caller waiting to hear what comes next." - Ricky Roo / On Hold Messaging Association's MARCE Awards Judge
Digital technologies have made Telephone On-Hold Messages more reliable than ever! Whether you have an enterprise phone system or a couple of retail phones hooked up to a simple wall port, we have a solution that covers you!
Browse our library of licensed music to find the genre and music selection(s) to best suit the demographics of your callers.
The waiting queue allows the caller to wait on the line and should not be longer than 5 minutes. The queue announcement may also be introduced after a "Welcome Message”. The waiting announcement is then cut immediately after the end of the "Welcome Message". The pauses between the announcement blocks in the queue should be about 30 - 60 seconds. With us, you can choose the desired durations. Here, you can get the right background music for your queue.
Being on hold has become a run-of-the-mill occurrence – but that doesn’t mean it has to be a bad experience. In fact, according to a study by Stan Rapp and Tom Collins of Maximarketing, 88% of callers preferred on hold messages to other hold options, and 16-20% made a purchase based on an on hold offer.
AmeriGas wanted to reach contractors with information about how they make it easy to add propane to a home. They also needed to assure customers that AmeriGas is the right choice for home propane service. We do this for them through scripting focused on how AmeriGas services accounts, as well as payment plan options. Brian Holsopple carries this strong production for AmeriGas.
Most businesses aim to answer the telephone within 3 rings but we know that isn't always possible. The research showed that a typical business using on hold marketing had 100 calls a day with an average hold time of 30 seconds for 57% of callers. This translates to half an hour a day, every day, of messaging to on-hold customers. That's 3+ weeks a year!
We specialize in large accounts! Whether you have 2 locations or 200; require generic, fully or partially customized messaging we have systems to meet the requirements of any size business. We would be happy to prepare a custom quote for you. Why choose hpc? Because you care about your callers. AND your business! · Inform callers of new policies and procedures due to Covid-19