4. SET A BUSINESS TONE BEFORE THE CALL CONNECTS. A set of on-hold messages & music helps to establish a tone for your business before the caller ever connects with an employee.
USA Business Telephone Today conducted a survey of 30,000 callers to study the effects of hold music, or the lack of it, for a single minute. More than half the callers who were put on hold without any auditory stimulation hung up. The silence affected the rest of the group’s perception of time: More than 27 percent thought their wait time exceeded five minutes, and 18 percent thought it exceeded three minutes. Only 3 percent judged their wait time to be close to the actual one-minute timeframe. All of the callers in the study had listened to dead air for only 60 seconds.
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Welcome Messages and Auto Attendant FunctionsSales and Marketing MessagesOpening Hours, Updates and Important Business InformationHold MusicQueue Updates and Waiting TimesDiscounts and Special OffersAnd much moreWhy is Custom Messaging On Hold Important?#1 Reduce Hang-up Rates
If you have a bit of a budget you can hire a voice over (VO artist) or hire a specialized on hold messages service company. Depending on what your requirements the price may range between $50 – $60 and several hundreds dollars. Sometimes, for a little extra cost, the VO artists can also provide background music.
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If you don’t have the capability in-house, or if you’d prefer to let someone else handle it, this task is easy to outsource.
On hold messages are one of the best ways to communicate with your customer audience. Why? Because these messages allow you to talk to your customers before you even pick up the phone. Talented professional voice actors can record your voicemail greeting, company directory, call menu, and more. Greet all your customers with the most professional image possible.
No list of top 10 “on hold” songs would be complete without an appearance by one of Motown’s finest groups. You may find that moment when you are taken off hold to be a “miracle” of sorts, depending on how long you are kept waiting.
So youre saying I cant add my own music and ATT actually has their own hold music? Apr 14, 2009 2:23 PM User profile for user: roaminggnome roaminggnome User level: Level 10 (106,314 points) Apr 14, 2009 2:27 PM in response to PsychedelicWonders In response to PsychedelicWonders
Your auto attendant says a lot about your company! We’ll help bring a friendly and approachable tone to your brand. Choose from a wide variety of voices and music to suit your company’s image. We can also provide your brand with multiple languages and accents.
“Superbly written copy and extremely dry humor that was a perfect match for what could've been a dull subject. I laughed out loud at points, and when a caller starts with that reaction, it's a great way to start a conversation.” - Jim Hausfeld / On Hold Messaging Association's MARCE Awards Judge
Totally professional in their approach from initial contact to installation. They were not interested in selling us a system but more providing the right product and service for our needs. The support is excellent on the rare occasions there is an issue. Highly recommend.
So modern technology, even with the most advanced VoIP business phone systems, has not improved the plight of the on hold song. If you are interested in learning more, check out Tom Scott's explanation at the Milton Keynes Museum, in their Connected Earth gallery.
There are companies that offer you a 'free' on hold demo, 'free' script writing, 'free' updates etc, the cost of which is recouped by getting you into a lengthy contract.
The more frequently your callers hear that (or any prompt), the less they believe you.
Our copy-writers bring it upon themselves to not only understand your company, but also present it in a way as if it were their own. Seriously! It's always emotional when a jobs finished.