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How much did you spend on your visual marketing last year: website, brochures, newspaper/magazine advertisements, posters, leaflets? Hundreds? Thousands? We all know how important it is to make our businesses look good but what about making it sound good? When did you last consider what your on hold messaging says about your business?
If you find yourself fighting the urge to dust off your platform shoes and dim the lights for optimal disco ball conditions, there is a good chance that you are waiting for service with the late Isaac Hayes. .

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A well written script is the cornerstone of any great on hold message. It must capture the caller’s attention, so they remain engaged while navigating menu options or waiting on hold. The script that callers hear can set the tone for the rest of the conversation. It should also be in line with your goals, which can be broken down to 3 main objectives. It can be to inform the caller, promote the brand or product, or just entertain the caller. Most of all, it has to be engaging.

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The idea of creating a custom on-hold message may sound daunting, but advancements in technology have made it a lot easier in the last few years. In its simplest form, all you need is an audio file. Before you start, check with your IT support team or phone system vendor to see if there are any special requirements you need to be aware of.
phone to a PC (or, if no PC is present, directly to a router, switch or hub) to achieve connectivity to a local area network (LAN). Note: When the phone is in the highest upright position, use the wall-mount hook located under the handset to secure the handset when you’re not using the phone. Line cord to wall Handset Line cord to wall (TAPI

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Once professionally recorded your message is loaded as a mp3 file which can be downloaded when ready. It is easily loaded via your PC to a USB key and plugged into your On Hold Player.

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Regrettably for my purpose, the software requires that you add a "message on hold", which makes perfect sense for this devices intended purpose, if not for my own use. But I worked around the problem by recording a second of silence and then adjusted the software the effectively play only my cheesy elevator music.

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    "You know, we get people who ask us to put them back on hold." - Eric Smith / Binkelman Corporation (Hear a sample)

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    If you need to use menu options for directing calls, try to keep these as short as possible, for example... “Thank you for calling Media Music Now. So that we can connect you to the most appropriate department, please choose from the following options: press 1 for general enquiries, press 2 for help with downloads and 3 for any other enquiries.
    For those still using analogue or digital phone systems, voice on ISDN circuits has a bandwidth of around 4000Hz. The audio from an analogue phone is sampled at 8000Hz, and because of the nyquist theorem, must be low-pass filtered to 4000Hz. So any frequencies in the audio beyond 4000Hz are lost. Interestingly, the human ear and mind are good at recognising human speech, so this is considered "toll-quality" voice, i.e. good enough to pay for. This is the reason why certain vocalised letters are difficult or impossible to tell apart on the phone. For example, the differences between B, P, T, C, etc. are almost entirely above 4000Hz.

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    Finally, take into account the reduction in quality that goes hand in hand with hold music. The audio quality is—at best—24 times worse than that from a CD. Yes, we just said CD. The public telephone network wasn’t built with HD music in mind. Thankfully for OnSIP customers, we provide HD radio for VoIP music on hold. That said, your company might have top of the line audio quality, but if clients call in from an old landline or cell, they might hear some distortion.

    You have reached {COMPANY NAME}. We will be with you momentarily. Please note your call may be recorded for quality assurance purposes.
    Our producers will mix your recorded message with your choice of music and provide the final audio file ready for upload to your phone system. All music is PRS Licence-exempt so there are no hidden costs. Get in touch with any questions you may have... Fresh Air Links Coronavirus Covid-19 Animations>Podcast Services for Ad Agencies>Podcast Services for PR>Podcast Production>Radio Commercial Production>Branded Content Ideas>Internal Comms Blog>Legal Stuff> Contact Details +44 (0)1752 229 246>+44 (0)20 7100 7986>[email protected]>ISDN Voiceover Studio Plymouth>Vacancies>Chamber Profile>

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    Statistics show that approximately 34% of callers who hang up will never call you back. In addition, callers wait an estimated 70% longer on the line when they are listening to interesting information about the company they are calling. These statistics suggest that providing a customized message that is tailored to your company can be more effective than playing music or leaving the customer in silence while they’re on hold.

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    Fill in our Free Demo form and we'll send over audio examples from your industry and a bespoke audio sample to share with your team. Get a Free Audio Sample

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A phone line isn’t a state of the art speaker system; its primary function is to make sure the call is connected. Volume changes, frequency, and distortion are all elements to consider when choosing hold music.

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Website: https://www.onhold.com/blog/easily-upload-onholdcom-custom-music-on-hold-marketing-for-your-net2phone-voip-system1916968

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