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If you're not actively planning content for your on hold program, and, say, play the radio on hold, you're not controlling what you're playing on hold. You're at the whim of a Radio DJ or program manager, who might play music that's unappealing to your callers or who might be producing and playing ads for your competition.

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source: What is a free app to install on android phones to play music for caller to hear while waiting for call to be answered?
The best hold music has few instruments and preferably only one. Simple music handles the change in quality better than a full orchestra arrangement. The latter gets distorted, particularly if it’s too loud for the phone to handle and clipping happens. No one wants to hear a dirge-like cacophony masquerading as “Pachelbel’s Canon in D.” .

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Even if you’re business is not getting a high volume of inbound calls, if you transfer ANY calls or ever put customers on hold, even for just 10-15 seconds. Always use that time to give the customer another reason to think positively about your business.
4.) Todos os membros da equipe ainda estão conversando com outros clientes. Por favor, seja paciente, nós te atenderemos em breve. - PAUSA - Infelizmente, todos os membros da equipe ainda estão ocupados. Por favor, aguarde mais um momento. Você também pode enviar um e-mail para [email protected]. Iremos te retornar o mais rápido possível.

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Hold music keeps your callers distracted from the wait, although it should not be considered a fix for long queue times.
Our on hold services focus on making sure you make the most out of every marketing dollar.

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"This whole 'Humor On Hold™' thing is pretty freaking stellar." - Rachel McGrath / On Hold Messaging Association's MARCE Awards Judge

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You spend thousands on advertising to get them to call you. Now treat them right when they do!

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    On average, 5 to 15 seconds of music plays between each message blurb. Keep your audience in mind: musical breaks that are too long are boring, but message blurbs that are long or too detailed can be overwhelming. In most cases, 5 to 15 seconds, between message blurbs that don’t exceed 30 seconds are usually appropriate.

    To keep the information in your program current, you should review your script whenever your business has updated policies or procedures, new promotions or special offers, or changing customer service strategies.
    On Hold Audio by Advanced Productions is a professional company with good quality service. I highly recommend using Advanced Productions.

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    Music-on-Hold systems allow you to play recorded music and/or messages to callers while they are on hold. (Alternatively, the system supports a Tones on Hold feature.) Music On Hold Players are usually designed to provide a choice of outputs: 600 Ohms or 8 Ohms. The user may choose the output and volume level appropriate for their callers. The

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    Ever heard a recorded message that sounded so clear that it made you think someone had answered your call? We’ve all been there. It’s frustrating when you realize you just got excited about a recording. Even worse when it happens multiple times on the same call!

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    We pride ourselves on our ability to provide outstanding customer service and support, along with expert advice on how to best meet the requirements of any audio application.

    Phone call analytics are certainly not something that came with the original 1960s technology. However, it has become one of the most useful aspects of on hold messages today. Now, you can track and view how calls went through an online portal connected to your messaging service. This will allow you to see when callers hung up on toll free numbers, who chose to purchase something due to the messages and more. If you want a new way to keep track of your business calls, the analytics services that come with on hold messages could be a big help.
    Here’s what happens to our two example tracks when we use some amplification to introduce clipping into the mix:

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    Before we get into “Step-By-Step Guide to Custom On Hold Messages” it’s important to understand the value of having custom on hold messages for your brand. Business has always been done over the phone, and callers have always been put on hold, but as online shopping has surpassed brick and mortar traffic, over-the-phone sales have reached all time …

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The problem, in my mind, is that every single one of these articles misses the point completely. Even if you implemented a call centre system that detected and automatically played someone’s all-time favourite music while they waited, a facility which is possibly not that far off, most music when played down the phone just sounds terrible. Butchering a song that someone actually likes is unlikely to improve the waiting experience.

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On-hold music is considered standard in business phone systems today because people actually perceived wait times as shorter when they hear it. On-hold music traditionally worked by having specialized equipment attached to the phone, and the jack might plug into the radio, then tapes, then CDs, then MP3 players. PRI boards are built with jacks to play on-hold music.

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