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Popular and effective scripted announcements can include information on business hours, location, directions, promotional services or sales, and any other relevant customer service related message. Music, marketing messages, and interactive customer response features (i.e. customer satisfaction surveys) can be catered to captivate and engage your customer while they wait.
It depends on your business industry, type of callers and marketing plan. Assuming that you take a profit driven approach to using your telephone on hold messages as a marketing tool, you will want to consider changing at a minimum of twice per year, however its best to be more proactive and update more often like quarterly or even monthly. Callers love something new and refreshing (don’t we all!), particularly those that frequently call back and are placed on hold! Why not inform them them of special promotions, new products, or customer service info – there’s always something more that can be said! Make the most of your telephone’s on hold messaging infrastructure. It is an effective way to win, retain, and sell your callers on hold.
It seems pretty self-explanatory: on-hold messages are messages that play “on hold” over your telephone system. These professionally produced recordings are also an integral part of your company’s marketing strategy. By providing timely, relevant information about your business, an on-hold messaging program reinforces current marketing campaigns and builds brand recognition. This in turn increases call retention by improving the caller experience. To top it all off, it also increases sales by targeting key demographics.
However, if there is no other option but to place your customers on hold (perhaps during a busy season), you need to make the experience as pleasant as possible.
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Not quite the desired effect, I think you’ll agree. It might be funny if you and I didn’t have to endure it time and time again.
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message. Important notice. Since the phones can be used anywhere in the world, Emergency 911 will not always work as intended. If the phone system is in Reno and the desk phone is in Phoenix and you dial 911, Reno will get the ambulance. In those cases, we try to have stickers on phone that say “No 911” but they wear off or may not have
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Don’t know what the messages should say? You could engage a marketing or branding firm to help with this.
CMB Voiceovers: to work with our clients and provide the best possible voiceovers for their projects. To go that extra mile in both service and satisfaction, making sure we deliver every voiceover with a smile.
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Music on hold is available so that when callers are on hold, they have a pleasant atmosphere and have some strategic patience whilst we try to use the call answering service via VoIP Business. VoIP Business has a sound library that allows each individual line and extension in our office phone system to be customised.