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The Killerspots Agency is a contagiously creative, full-service digital marketing, production, and media agency. Our culture is a strategy at its core. With measurable results and complete customer service. We have EVERYTHING under one roof. Even other ad agencies use us. (not naming names) Furthermore, we have helped businesses of all sizes and budgets get that edge over their competitors.
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As an essential component of your marketing and customer service efforts, Message on Hold will reinforce your organization’s message in other mediums. Its effectiveness can be judged by satisfied callers, ready to do business. Often, our clients report that their Message on Hold programs informs their callers about products, services, or promotions that the callers were previously unaware of.
Adding a professional Message On Hold program to your phone system is an easy way to improve the image of your business. It helps you make a great first impression and helps your customers get valuable sales and service information. Here are 6 ways a professional on hold message can help improve your image:
"Hilarious!" - Jennifer Weaver / American Advertising Federation 5th District ADDY Awards Judge
Only bring attention to a hold when: But no matter what, refuse your urge to use distastefully curt phrases like “please hold” and “one moment.”. You should always use custom on hold messages, not trite and irritating ones. Before putting a customer on hold, make sure you have a proper hold procedure in place.
Using concise and simple words in your scripting helps ensure callers can comprehend what is being said. Although a complete on-hold message can be quite lengthy, it should include concise and to the point single messages. Aim to get each message across in around 35 to 40 words. Remember, what may read great in written word doesn't necessary sound great said out aloud.
Record the clips of what you want your callers to hear, then use an audio editing software to arrange the clips and add background music.
There are many online companies that specialize in creating on-hold recordings, such as Snap Recordings, On Hold Company, or On Hold Marketing. They each offer a range of services at varying price points.
OnSIP’s standard music on hold allows you to choose from three free channels: Jazz, Classical, and Elevator. If these sources aren’t the vibe you’re looking for in your hold music, subscribe to our enhanced music on hold service. With this enabled, you have access to thousands of online radio stations.
Once you’ve selected a professional on-hold messaging voice-over artist, we can help you hone the script prior to recording. After recording, we’ll mix the voice-over with your selected library music track. There are lots of great sites to buy library music. We frequently use Audio Jungle, but there are many others.
Use your customer’s captive time on-hold wisely to share background, insight and information about your business. Answer typical questions they might ask, prepare them to be served expeditiously or build loyalty through goodwill promotions or offers.
When was the last time you were placed on-hold and felt like this guy because you had to listen to: -A message recorded (probably by an employee) and added to, over and over again at various levels?
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“ADM helped us to create and regularly update our on hold message so callers receive timely, valuable and entertaining information about practice. More than one caller has complimented us on the great first impression is helps us make."
The idea of creating a custom on-hold message may sound daunting, but advancements in technology have made it a lot easier in the last few years.