“Hardly a month goes by that one of my patients does not compliment us on our On Hold Message. It’s been a great image builder.”
Remember that part about getting more bang for your buck when you use a professionally produced on hold program? Here's where it gets really interesting - if you're doing everything right, and answering the questions and providing information that your customers really need and want to hear, there's a good chance you can reuse the content you've already created. You can repurpose your Message On Hold as overhead announcements in your facility or store, as short videos, as website audio, and more. When you think outside of the box, there are many ways to take what you have and make it something more.

Informational message on hold sections make user of wait time by providing the caller with product, service or support information. This is a good opportunity to cross sell items to the caller that they may be interested in, provide detailed location descriptions and general business background information.
A phone line isn’t a state of the art speaker system; its primary function is to make sure the call is connected. Volume changes, frequency, and distortion are all elements to consider when choosing hold music.