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In 1962, inventor and entrepreneur Alfred Levy found a loose wire touching a metal girder at his factory. It amplified the broadcast signal from the radio station next door and transmitted the audio through the loose wire to calls on hold. Four years later he patented his work, and music on hold was born.

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For a more modern example of a bad choice of hold music, let’s take an example I have to endure on a regular basis, Month of Sundays by Passenger. At CD quality it’s got lots of interesting stuff going on, which you’d imagine might be ideal to distract someone from the fact they’re being kept on hold for ages. However, playing it over the phone it’s simply too busy. As soon as the brass and backing vocals kick in it just sounds yuck.
Phonamations produces customized six-minute on-hold messages combining professional voice talents, licensed background music and creative copywriting. These messages are heard by your callers placed on hold using digital equipment that seamlessly integrates with your current phone system. Phonamations produces messages approximately six minutes in length. This allows your callers to hear a strong promotional message regardless of when they are put on hold. Our system constantly plays your message. Therefore, when your caller is placed on hold, they will hear the message currently playing within the six-minute loop, ensuring frequent callers won’t hear the same message over and over. Absolutely! Regardless of the number of lines your phone system handles, every caller placed on hold will hear your message. Depending on the particular format you prefer, you’ll need either a compact disc player or digital audio player. HOWEVER: Phonamations can provide professional-grade audio players that will provide years of trouble-free service and pristine audio reproduction. 1800 637 724 GET QUOTE Create a real connection with Messages On Hold .

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Your file will be delivered to you with 15 seconds of background music (or blank airtime if you do not choose background music) after the voice message. This will give you 15 seconds of music (or blank airtime) between each message when run in a loop.

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Why wouldn’t you give the same attention to the tool that keeps your callers on the line? "As a species, if you like, we feel like music helps us. That's the only way you can explain it persisting for so long." –Professor Adrian North,Head of the School of Psychology and Speech Pathology at Curtin University, Huffpost.com How to Choose On Hold Music for Your Business

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This is an easy and effective way to improve your business image while providing greater value to the 85% of callers who prefer an on hold service with commercials over silence.

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The best hold music has few instruments and preferably only one. Simple music handles the change in quality better than a full orchestra arrangement. The latter gets distorted, particularly if it’s too loud for the phone to handle and clipping happens. No one wants to hear a dirge-like cacophony masquerading as “Pachelbel’s Canon in D.”

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    Whether you use the best hold music in the world or a simple repeating jingle, hold music is worth using for one reason. Customer retention. USA Business Telephone Today held a study of 30,000 callers.They placed each on hold for one minute, but split the callers into three groups and used different hold techniques on each before measuring the results.

    Call hold/call wait is a network feature (while it is activated by the handset) as such any music would be supplied by your carrier, there should be some there but chances are it's some wonderfull elevator style stuff (I'm partial to Brahms myself 😉 ). Apr 13, 2009 7:29 PM Reply Helpful Thread reply - more options Link to this Post Apr 14, 2009 2:23 PM in response to r.cloud In response to r.cloud
    The team at Messages on Hold were professional prompt and so helpful through the whole process. They were there making every step as easy as possible. The recordings are of such high quality, we are excited to enhance our audio productions. I highly recommend Messages on Hold for any business. 8 months ago

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    Depending on which ESI phone you have, use the appr opriate diagram (below) to connect it. Each diagram represents the panel on the phone’s underside. Note: The “Top of phone” and “Bottom of phone” references in these diagrams show the correct vertical orientation of the phone — i.e., the part with the display is the top.

    We are committed to our neighbors and the community. We support athletic leagues, non-profit groups, schools, local organizations and volunteer fire and rescue squads. Our education programs include tours for students and scouts, and open houses that allows communities to observe their operations and how the industry contributes to our quality of life.
    On hold messages and ads are growing in popularity, but there are still plenty of businesses in Australia that don’t realise that their phone is a marketing tool. Think about it – having professional and marketing-driven on hold messages is like having a really great salesperson on the phone with your customers every time they call.

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    If you think about, the cost of “NOT HAVING” on hold messages is far greater than any investment you may make in custom on hold messages. Why? A lost call equals a lost sale and a lost customer. Two things no business owner wants to hear. And to make matters worse, you also have to consider the wasted advertising spend you invested in order to generate that call. It’s estimated that caller abandonment (caller hangups) cost businesses billions of dollars each year.

    Our premium service puts a huge library of music backgrounds and prerecorded messages right at your fingertips. Choose from music backgrounds in every imaginable genre and pre-recorded messages created for a wide variety of industries -- from automotive to retail and everything in between.
    BusinessVoice On Hold MarketingOn Hold Marketing of the MonthHumor On Hold™Multi-Location OrganizationsAffiliate ProgramsCase StudiesVoIPVoice DemosMusic DemosHold Time CalculatorWhy You Need OHMFacts & FiguresWhy We're Better

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    If message personalization is not an option, your still can use generic on hold messages that would work in most situations.

    If you’re ready to start, call us or fill out a quick form and we’ll get in contact with you. It’s a quick process that’ll take about 2-weeks. Evaluate Your Caller Experience On-Hold Message Samples Phone System Technical Details Our Process for Developing Your Custom On-Hold System Consultation Caller Experience Evaluation Archives April 2021 May 2013 September 2012 August 2012 July 2012 June 2012 May 2012 April 2012 February 2012 August 2011 July 2011 June 2011 May 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 December 2009 November 2009 October 2009 October 2008 September 2008 October 2007 August 2007 July 2007 March 2007 Let’s Connect Product Brochure.pdf Install Manual.pdf LAN/WAN Annex.pdf 88% of callers preferred On Hold Messages to other hold options, and 16% made purchases based on an on hold offer. Source: MaxiMarketing Without messages or music nearly 60% of business callers placed on-hold will hang up. Almost 30% of these callers won’t call back. Source: CNN A study by US WEST reported that when companies played information on hold, caller retention increased by 40%, inquiries increased by as much as 15%, and requests for services increased by as much as 12% Some of our Clients Blogroll Dave Young – Branding Blog Dave Young’s blog about all things branding Michael Drew – Promote A Book Michael Drew’s blog about publishing and platform building Tom Wanek – Marketing Beyond Advertising Tom Wanek’s blog about how to build (and keep) credibility Your privacy is guaranteed. We will never give, lease or sell your personal information. login P. 604.529.1181 Tollfree 1.877.345.4653
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On hold music or message that loops or rotates so patient doesn't hear the same message everytime they are on hold. You have left! (?) (thinking…) Anonymous shared this idea · Mar 20, 2018 · Flag idea as inappropriate…Flag idea as inappropriate… · Delete… · Admin → 13 comments Add a comment… Post comment Submitting... An error occurred while saving the comment Gregory Caldwell commented · February 28, 2021 5:25 PM · Flag as inappropriateFlag as inappropriate · Edit… · Delete…

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Generic pop songs perform better than those with prosocial lyrics or instrumental music. It turns out people calling in with grievances don’t want to hear songs about helping the world, and stereotypical elevator music triggers anger when on hold for extended periods.

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Nobody likes being put on hold, but you can make the experience more enjoyable and beneficial for your customers. Instead of silence or elevator music, you can get a custom message telling waiting customers about products, answer frequently asked questions, or let them know about recent changes to hours or locations. Harness the power of a captive audience without boring them in the process. Sell your products and services while YOU are on another line. PROVIDING AFFORDABLE CUSTOMIZED ON HOLD MUSIC MESSAGING FOR ANY SIZED COMPANY

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Ensure that you have your on Hold scripts in place, and then take your pick from these 5 engaging Hold music Options to keep your customers coming back to you happier each time 5 Options for Your On-Hold IVR Music that you can use with your Cloud Telephony Software 1 – One Hour Of Default Call Centre Music 2 – One Hour of Best On- Hold Music 3 – 10 Hours of Default Call Centre Music 4 – One Hour Super Generic Call Centre Music 5 – Simple two Minute on Hold Music CONCLUSION:

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