For someone to call a company and get put on hold, it is almost an impossible situation. While it may not be a very pleasant step, it is necessary for businesses to handle a large number of calls. Telephone on-hold has a bad reputation for several reasons. This could be due to a radio silence, an aggressive beep, or a poorly designed on-hold message, which does not help in making waiting pleasant. But it is possible to remedy this and use your telephone system, as a powerful promotional and organizational tool! Below are a few ideas and tips on how to go about it!
Being on hold has become a run-of-the-mill occurrence – but that doesn’t mean it has to be a bad experience. In fact, according to a study by Stan Rapp and Tom Collins of Maximarketing, 88% of callers preferred on hold messages to other hold options, and 16-20% made a purchase based on an on hold offer.

A script is the product of your message and our expertise. A Message on Hold program is more than a script with words and music, it reflects your marketing objectives, current advertising and promotions, dedication to customer service, and long-term goals. When it’s time to write your script, you have two choices: You can use your knowledge of your business to write your own script or provide your information to one of our Script Consultants who will do the writing and send the copy to you for final approval.
No one likes waiting around on an endlessly ringing phone line for someone to pick up the telephone and get them the information they’re looking for. That’s why having an on hold message or friendly musical greeting can be a game-changer in the world of client communication.