I can't fault the service provided and would highly recommend for all of your telecommunication needs. A pleasure to deal with
Call Australia 1300852378 Call New Zealand 0800852378 My Account Hosted Web Email Contact Us Chat to Tech Support Home About S2R Website Design Graphic Design Logos and Branding Marketing Materials Social Media Social Media Management Online Marketing Reputation Management Audio Radio and TV Jingles On Hold Messages Video Our Blog Get in touch A lot can happen in 30 to 60 seconds! Your customers can hold on or hang up. You can keep callers on the line and make the most of their hold time with an original on hold message created specifically for your business. Reduce hang ups, create interest in what you offer and drive sales by keeping your callers on the line with information that will make the time fly by.
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Music on hold helps you increase retention, reduce churn, and even influence your caller’s attitude with hold music. Go on, get your elevator music jokes out. We’ll wait (and chuckle). We’ve all poked fun at Muzak, but the importance of hold music and its multifaceted nature may surprise you. Seventy percent of business calls go on hold. The main point behind hold music is to signal that the line is still open, but that’s not all it does. You can increase retention, reduce churn, and even influence your caller’s attitude with hold music.
This brings up the ever-present question of appropriate branding for your business. At a funeral home, Green says, you don't want an upbeat pop song, for obvious reasons. Mark Malekpour, who works at Beatsuite, a music library which sells a variety of songs specifically for hold systems, says that companies too often want popular music. "For an insurance company, you don't want something from Queen or U2," he said. "When you're choosing music for an insurance company, it shouldn't feel happy or feel good or lighthearted, because insurance is something you have to have, and you want to think, 'These guys get what insurance is all about.' " (Beatsuite's bestselling hold song is called "Inspiring Innovation," which is tagged as: "Success, achievement, and trustworthy.")
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"Hilarious!" - Jennifer Weaver / American Advertising Federation 5th District ADDY Awards Judge
So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?
Talented professional voice actors can record your voicemail greeting, company directory, call menu and more. Greet all your customers with the most professional image possible.
"24 YEARS is definitely a long term business relationship, and we're honored that Ayers Animal Hospital in Huntington, West Virginia has chosen On Hold Advantage [AyerPlay] to be their on hold message provider since March 1990!"
Your business personality and its brand can be reflected using the right music and voice delivery. JustMyVoice Production will help you choose the perfect on-hold music, match it with the ideal voice delivery and bingo...your “Audio Brand” is being heard.
Ask us about a Custom On Hold Message sample for your business — absolutely free.
We pride ourselves on our ability to provide outstanding customer service and support, along with expert advice on how to best meet the requirements of any audio application.
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The primary feature of on hold messages is that they provide a way to keep customers informed about your business. Instead of silence or elevator music, businesses can use their hold time to provide hours of operation and other useful information to their callers. Additionally, the wait time may be used to promote new products for demand generation. This can be a great tool in up-selling and cross-selling items to consumers while they wait.
On hold messages can be recorded for many purposes, such as promoting your business, answering FAQs or announcing important customer service information. It's important to be clear in the message you are trying to get across. Confusion leads to disengagement and reflects badly on the brand. Determining your callers' wait times is necessary to determine the required length of the on-hold message. Making the recording too short can lead to the message being played too many times. This can be repetitive and lose the caller's attention while they hold.