Every call placed to your business is a possible sales opportunity. Whether a caller holds for a few seconds, or a few minutes can make a big difference in the outcome of that opportunity. A customized, sales oriented message program from hpc will help you give your callers a reason to stay on the line.
One of the best features of call monitoring is the ability to listen to and participate in live phone calls.
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Working with Holdcom to keep your program up to date is easy. Just tell your Client Relations Representative and Script Consultant the information and they’ll revise your script. They can replicate your advertising from newspaper or television ads, follow your social media updates, and check your website.
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On-Hold Messaging has proven benefits when it comes to phone call retention rates and in helping to upsell new products and services. Fewer Hangups Giving your callers something informative or entertaining to listen to keeps them on the line and avoids the dreaded hangs ups - which may result in the loss of a sale.
The cost of a message/music on hold system depends on whether you require physical media equipment. Digital MOH equipment can cost between $150 to $1,500, due to differences in the type of hardware and its capabilities (i.e. included phones, or phone line and extension capacity). If you already have on hold equipment, a virtual media MOH system is typically billed as a one time fee or yearly contract ($100 to $700). Vendors may charge a one time set up fee (up to $100) and charge additional monthly ($50 to $90) or quarterly fees ($75 to $95). Many offer free 30 day system trials. On Hold Messaging System Sample Costs InteliTouch MOH500E Music on Hold Adaptor for NON Ksu Phone - The Telecom Spot - $55 (free shipping) - On-hold audio capability for single or multi-line phones (music on hold for 1-4 lines & up to 16 extensions). Hold button activation requires a TEHMA device on each extension; purchase includes 2 TEHMAS.
Note that the music will always play from the beginning each time the unit is turned on. This isn't a problem when using the device for music on hold, it's intended purpose. But for my use, I bought a bunch of 1 GB USB drives, and recorded different "cheesy elevator music" on each, which we will be able to change out for variety.
Technology gives us the ability to market our businesses in many ways. One way that has been around for decades is the “on-hold” recording for your phone system. It’s one of the most underappreciated methods for showcasing your company and making sure callers have a good experience.
The way we approach musical genres today is much more fluid, from both the musician and the listener’s perspectives. Thanks to the age of MP3 players and streaming services, we can group music by other metrics than language and style or what’s popular in our specific region.
Length – if your callers typically wait 2 minutes at a time, then at least 2 minutes of programming should be the goal. The idea is to ensure the callers don’t hear repeated messages every time they call. A typical on-hold message is 4-8 minutes in length.
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Our business phone app enables you to talk & text from your business number. You can even share a common work number with team members and create professional call menu options. Business calls, text messages, voicemail, voicemail transcription, and contacts will remain separate from your personal stuff. Cool, right? Check out our step-by-step set-up guide below. No need to buy a separate phone for business. Get a separate work phone number on the phone you're already using. Get a local or toll-free business phone number or port your current number. Talk & text from your business caller ID so your personal number stays private. Distinctive look for incoming business calls and text messages. Keep business calls, text messages, voicemail, & contacts separate from your personal stuff. Voicemail transcription empowers you to read voicemail on the go. Set business hours so you receive business calls only when you want to. Team members get their own extension and can use the app for free. Keep track of customer conversations with Client Notes. Add call menu options for a polished and professional call experience.
Sample 4 – “We appreciate your patience while we are assisting other customers. Kitchens Plus has the largest selection of granite countertops in the state. Our design professionals will assist you in selecting the granite that is right for you, then they will walk you through every step of the design and installation process. Thank you for holding.”
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In 2012, the Audio Marketing Association (Europe) conducted a survey with the OHMA (On Hold Marketing Association in the US), into On Hold Messaging and its effectiveness as a marketing tool. 1555 clients responded from a broad range of industries.
You don't have to be a large national business to make an impression with your callers. On hold messages are ideal for SME businesses to sound just as professional.