However, if there is no other option but to place your customers on hold (perhaps during a busy season), you need to make the experience as pleasant as possible.
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It depends on your business industry, type of callers and marketing plan. Assuming that you take a profit driven approach to using your telephone on hold messages as a marketing tool, you will want to consider changing at a minimum of twice per year, however its best to be more proactive and update more often like quarterly or even monthly. Callers love something new and refreshing (don’t we all!), particularly those that frequently call back and are placed on hold! Why not inform them them of special promotions, new products, or customer service info – there’s always something more that can be said! Make the most of your telephone’s on hold messaging infrastructure. It is an effective way to win, retain, and sell your callers on hold.
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Website: https://www.onholdinc.com/mohblog/step-by-step-guide-to-custom-on-hold-messages/
On hold messages and ads are growing in popularity, but there are still plenty of businesses in Australia that don’t realise that their phone is a marketing tool. Think about it – having professional and marketing-driven on hold messages is like having a really great salesperson on the phone with your customers every time they call.
If message personalization is not an option, your still can use generic on hold messages that would work in most situations.
Set the right tone for the call by introducing your business in a welcoming manner. The message can be played either by itself or as an intro to IVR prompts.
The standard format we provide audio files is .wav (mono 44.1kHz 16-bit). However, we can provide other format specifications if required e.g. alaw, ulaw, mp3. The audio files are delivered to you via download.
I need more options for hold music. Having fast classical guitar in minor key is not what our anxiety patients want to hear. Slower, happy jazz would be better. Anna commented · April 1, 2019 5:21 PM · Flag as inappropriateFlag as inappropriate · Edit… · Delete…
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2) An experienced and reputable on-hold messaging provider uses a royalty-free music, or they should offer licensing as part of the price.
How much did you spend on your visual marketing last year: website, brochures, newspaper/magazine advertisements, posters, leaflets? Hundreds? Thousands? We all know how important it is to make our businesses look good but what about making it sound good? When did you last consider what your on hold messaging says about your business?
Our standard recordings start from $39 each and suit most SME business requirements. For more information please call 1300 00 1300 or CLICK HERE to make an online enquiry.
Our patients tell us the "On Hold" music is to loud. We would love to have a way to control the volume. Jane Stabnau commented · November 20, 2019 1:57 PM · Flag as inappropriateFlag as inappropriate · Edit… · Delete…
Our professional Message on Hold programs will connect with your customers, providing valuable information, answering frequently asked questions, building your brand, and reducing call abandonment. From a single on hold message for one location to a multi-location remote load enterprise installation, Holdcom brings three decades of experience to producing professional hold messages.