“Providing information on hold results in a 40% increase in retention of callers on hold... a 15% increase in inquiries... and a 12% direct increase for products and services mentioned on hold.” – US West Communications Study
Technology gives us the ability to market our businesses in many ways. One way that has been around for decades is the “on-hold” recording for your phone system. It’s one of the most underappreciated methods for showcasing your company and making sure callers have a good experience.
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Website: https://www.spectrio.com/on-hold-messaging/how-to-craft-the-perfect-on-hold-message/#:~:text=How to Craft the Perfect On-Hold Message 1,5 Thank Your Customers for Their Time.
Your phone system may allow you to add custom on hold voice messages based on the position of the caller in your queue. If you have such a system, consider working with us at ProVoiceUSA.com to record the messages on hold voice your callers hear. Professional Production of Messages On Hold Voice
In 2012, the Audio Marketing Association (Europe) conducted a survey with the OHMA (On Hold Marketing Association in the US), into On Hold Messaging and its effectiveness as a marketing tool. 1555 clients responded from a broad range of industries.
Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
Listen to some of our best audio production work, written and personalised to speak to your club and hotel customers. Whether you prefer a fun or corporate style read, Media Messages can help you create your own telephone on hold profile. Advantages of Creating a Club or Hotel Specific Message On Hold Telephone Recording: Nerang, QLD 4211 MEDIAMESSAGES Media Messages © | Site Map | Privacy Policy | Voice Overs | Voiceovers| Audio Productions | Voice Artist | Messages On Hold | 30 Day Account Application Messages On Hold Messages On Hold Australia Messages On Hold Gold Coast Messages On Hold Brisbane Messages On Hold Sydney Messages On Hold Melbourne Messages On Hold Adelaide Messages On Hold Perth Messages On Hold New Zealand On Hold Messages On Hold Messages Australia On Hold Messages Gold Coast On Hold Messages Brisbane On Hold Messages Sydney On Hold Messages Melbourne On Hold Messages Adelaide On Hold Messages Perth Onhold-messages Music On Hold Music On Hold Australia Music On Hold Gold Coast Music On Hold Brisbane Music On Hold Sydney Music On Hold Melbourne Music On Hold Adelaide Music On Hold Perth Music-on-hold Voiceovers Voiceovers Australia Voiceovers Gold Coast Voiceovers Brisbane Voiceovers Sydney Voiceovers Melbourne Voiceovers Adelaide Voiceovers Perth Voiceovers Hobart Voice Artists Voice Artists Australia Voice Artists Gold Coast Voice Artists Brisbane Voice Artists Sydney Voice Artists Melbourne Voice Artists Adelaide Voice Artists Perth Voice Artists Hobart Voice Talent Voice Talent Australia Voice Talent Gold Coast Voice Talent Brisbane Voice Talent Sydney Voice Talent Melbourne Voice Talent Adelaide Voice Talent Perth Voice Talent Hobart Home About Us Order Talent Customers Contact Us
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USA Business Telephone Today conducted a survey of 30,000 callers to study the effects of hold music, or the lack of it, for a single minute. More than half the callers who were put on hold without any auditory stimulation hung up. The silence affected the rest of the group’s perception of time: More than 27 percent thought their wait time exceeded five minutes, and 18 percent thought it exceeded three minutes. Only 3 percent judged their wait time to be close to the actual one-minute timeframe. All of the callers in the study had listened to dead air for only 60 seconds.
Your business phone is more than a phone, it’s your other front door, an entry way to your business. With custom auto attendant instructions, company directories, holiday and promotional recordings or IVR prompts, you’ll create a positive first impression and enhanced customer experience.
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In an ideal world you’d never put a caller on hold, but since most of the time that’s not a reasonable expectation for those tasked with receiving calls, your hold button is necessary. And, when it comes to your business, silence is not golden. Dead air on the other end of the line is not only a waste of a golden opportunity, it can leave callers frustrated, questioning whether or not you’re still even on the line.
Thank you for calling {COMPANY NAME}. You will be assisted shortly. Please note that all calls are answered in the order they are received.
Professionally recorded phone messages and greetings are the perfect way to promote and re-enforce your business brand when customers call the business. They will put a professional touch to any message and enhance your business image. Choose between a male or female voice, recorded in the tone best suited to your business. Ideal for Business Intro Messages at the start of the call, Auto Attendant (IVR) prompts, Voicemail greetings such as one for an After-Hours Service, and On-Hold Messages. Incorporate background music for that extra touch.
Sample 1 — "Thank you for holding. ABC Homes offers the finest in Luxury living in 10 new home communities in the metropolitan area. Whether you desire a luxury condominium, a townhome, or a single family detached home, we have the home that is right for you! Someone will be with you shortly."
Message On Hold Can: Sell products and services Introduce promotions Drive website traffic Answer FAQ’s Provide customer service Reinforce marketing Encourage referrals Build brand awareness Use Music to keep callers entertained