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How to Format Your On Hold Script. For an average IVR phone system where customers are on hold for 1-3 minutes, it’s wise to have at least two courtesy messages and two marketing messages, with each message timing out to precisely 30 seconds (:30). Hold music should play in between the messages for 30 seconds (:30).
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One of the most valuable benefits of a Message On Hold program is its ability to help your customer service representatives. As a starting point for your Message On Hold, consider adding frequently asked questions to your on hold script. Ask your customer service reps what questions they hear again, and again, and again, they put those answers on hold. This way, you might answer questions before even talking to a customer.
Free Music On Hold. Here you can download some free music files to test out if your hold equipment is compatible with our music files. These samples are only a short version of each track, you can buy the full length files from the genre list on the left.
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Callers don’t have the luxury of seeing the script laid out in front of them while they’re listening to the various menu options. With this in mind, it’s important to use language that’s easy for callers to comprehend the first time they hear it.
A phone line isn’t a state of the art speaker system; its primary function is to make sure the call is connected. Volume changes, frequency, and distortion are all elements to consider when choosing hold music.
If you think about, the cost of “NOT HAVING” on hold messages is far greater than any investment you may make in custom on hold messages. Why? A lost call equals a lost sale and a lost customer. Two things no business owner wants to hear. And to make matters worse, you also have to consider the wasted advertising spend you invested in order to generate that call. It’s estimated that caller abandonment (caller hangups) cost businesses billions of dollars each year.
Since your information will be on a recorded loop, it is good practice to include music in between loops to break up the information for the consumer.
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AyerPlay produces professional voice recordings for auto attendant and voicemail systems. Everything from simple greetings and menus, to complex directories and advanced announcements, can be recorded.
Website: https://www.onhold.com/blog/onholdcom-music-on-hold-messaging-for-esi-50-phone-systems
5) Should you opt to write your own on-hold script to make it sound more personal, don’t forget to read it aloud yourself to see your long your message breaks. An experienced and reputable provider should include the creative copy-writing as part of the package.
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Whether it’s when being transferred through to someone else, or simply waiting for the correct person to become available, being on hold presents a marketing window of opportunity to sell additional products and services, enhance your branding efforts, offer a more professional image or provide helpful information.
In a few simple steps you can have a customised sell on hold message in as little as seven days.
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