2. YOU HAVE A CAPTIVE AUDIENCE. The time that your callers spend on hold is time when they are a captive audience. Providing messaging when callers are on hold helps occupy and entertain them to some degree; and most importantly, your business can make the most of that captive customer time.
Corporate cost-cutting and new technology have resulted in the advent of automated systems that can make the on-hold experience even more frustrating. It can feel near-impossible to get a human on the phone these days, which a national survey conducted by Consumer Reports found to be Americans' second-greatest annoyance, after hidden fees but beating out inaccurate weather reports and dog poop. Green observes that often people call as a last resort, because something on the website wasn't clear, perhaps, and they really need an answer quickly. So callers are captive listeners, a state often associated with the gridlock of waiting, whether in line at a Starbucks, in a dentist's chair, or in the proverbial elevator making its slow way up.

-94% of all marketing budgets are spent on inducing a customer to call, while only 6% is spent on handling the call once it is received. Recent Posts Customers: Their Success Is Our Success 3 Tips To Get The Most Out Of Your Business Phone Recent Posts Why do you need CCTV? 5 Reasons it is essential for your business 5 Reasons You Need Digital Signage Creating Better Customer Experiences With Sensory Marketing 3 Reasons the Hospitality Industry Should Incorporate Scents into their Business Creating a Safe, Positive Patient Experience in Any Healthcare Setting HOME HISTORY A|V INTEGRATION AUDIO SYSTEM INTEGRATION DIGITAL & VIDEO SIGNAGE SCENT CONFERENCE & BOARDROOMS SECURITY CAMERAS SOUND MASKING COMMERCIAL MUSIC SERVICES COMMERCIAL TV SERVICES MARKETING ON HOLD DRIVE THRU SYSTEMS NURSE CALL INDUSTRIAL COMMUNICATIONS WHO WE SERVE NEWS AND EVENTS Creating Better Customer Experiences With Sensory Marketing 3 Reasons the Hospitality Industry Should Incorporate Scents into their Business Creating a Safe, Positive Patient Experience in Any Healthcare Setting Security Cameras Designed for your Needs! Why do you need such a system? What is the soundtrack for your business? CONTACT TECHNICAL SUPPORT
This customised messages is yours outright, you are not locked into a contract or ongoing payments, if you see your business wanting to change messages during the year ie: seasonal promotion or to keep your messages fresh or if you are relocating you can change out single segments without having to get a new message!