Whether you use the best hold music in the world or a simple repeating jingle, hold music is worth using for one reason. Customer retention. USA Business Telephone Today held a study of 30,000 callers.They placed each on hold for one minute, but split the callers into three groups and used different hold techniques on each before measuring the results.
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Most typical on hold scripts include: “Thank you for your patience” and “Your call is important to us”.
If it is a genre, hold music, it's fair to say, is a troubled one with few hits. It's not really meant to be loved or even listened to — it's meant to communicate something specific: Don't hang up. (Cornell makes this plea specifically at the end of his song.) Silence is believed to be a death knell for phone calls — people will simply think the line is dead and hang up. This is true even on non-hold calls; it's why phone companies transmit something called a "comfort tone" over phone lines, a barely audible synthetic noise that signals a connection is still there.
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Most typical on hold scripts include: “Thank you for your patience” and “Your call is important to us”.
Why wouldn’t you give the same attention to the tool that keeps your callers on the line? "As a species, if you like, we feel like music helps us. That's the only way you can explain it persisting for so long." –Professor Adrian North,Head of the School of Psychology and Speech Pathology at Curtin University, Huffpost.com How to Choose On Hold Music for Your Business
-41% of American consumers have initiated a purchase over the phone in the last year.
One of the best features of call monitoring is the ability to listen to and participate in live phone calls.
Music on hold helps you increase retention, reduce churn, and even influence your caller’s attitude with hold music. Go on, get your elevator music jokes out. We’ll wait (and chuckle). We’ve all poked fun at Muzak, but the importance of hold music and its multifaceted nature may surprise you. Seventy percent of business calls go on hold. The main point behind hold music is to signal that the line is still open, but that’s not all it does. You can increase retention, reduce churn, and even influence your caller’s attitude with hold music.
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4. Waiting Message. What callers hear when they enter the waiting queue. Sample Scripts: “All of our agents are currently busy. Please hold and we will answer your call as soon as possible.”
Visit our production page to find examples of music, voiceovers and scripts. You can order your own bespoke messages, ask us to create it for you or contact us for a collaborative effort!
Probably a lot less than you think! There are variety of affordable on hold message plans & pricing, and typically a small monthly fee starting at around $59 can be all it takes to get a professional sound for your brand, enhance the caller on hold experience and drive revenues.
Phone System feature: Plays default music defined by the service when an external call from the Public Switched Telephone Network (PSTN) is placed on hold. This feature works for one-to-one PSTN-to-Teams calls in addition to calls made to a call queue. Users can listen to their messages on their certified desktop phone, and on all Teams
Avoid beeps and radio silence. Once a customer has been placed on hold on radio silence, the customer tends to hang up in less than 40 seconds because that customer thinks, "I've been forgotten".
If you use social media to promote your business or have a newsletter, make sure your Client Relations representative and Script Consultant are on the distribution lists, so they can be sure to include any relevant content.