The most engaging messages are slightly unique in nature. They combine a mix of clever scripting and music. Slight humour is often used to promote a product or service and is usually quite effective. It's also very important to choose both the written and spoken tone that appeals to the characteristics of your audience. If your target market is the younger generation, a script that includes slang words and is quite laid back would be an excellent choice. If your target market is primarily business professionals, then a more articulate choice of words would be more suitable.
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The problem, in my mind, is that every single one of these articles misses the point completely. Even if you implemented a call centre system that detected and automatically played someone’s all-time favourite music while they waited, a facility which is possibly not that far off, most music when played down the phone just sounds terrible. Butchering a song that someone actually likes is unlikely to improve the waiting experience.
You’ll notice that there’s not too much of a difference between the track when played at CD quality and over the phone. All the instruments can still be heard clearly, and the same techniques I used to introduce clipping on the other two tracks had no effect (I could have kept amplifying the track until it did, but it proved the point). And because it’s fairly bland and inoffensive, you’re not going to upset anyone too much if it’s not their cup of tea.
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The common scripts include: “The next available representation will be with you shortly” or simply “We will be with you shortly”. These messages often work best when coupled with expected waiting time announcement.
It's a place most of us have been before: Knowing that you have no option if you wish to get the help you need, you reply, “Sure, I’ll hold,” and politely wait. If you have never been through what comes next before, you are lucky. If I am being completely honest, I am slightly envious.
The following list is my own personal “Top 10” list of songs which will not shorten your hold time, but may add a little levity to it:
We don’t want that happening to our callers. Adding a little background music or making sure the audio file sounds like a recording will help prevent this.
I agree with you. The music phone service provider use is never the best! Like you, when I switch to my calendar on iPhone and ask my caller to wait while I do that, it would be great to have one of my iPod tracks play to him until I pressed the green bar again to return to the call. Surely one could set that up independently of the phone service provider: just a matter of substituting my music choice for my voice until I clicked back off hold?? May 15, 2009 12:10 AM User profile for user: Tamara Tamara User level: Level 6 (13,735 points) May 15, 2009 4:39 AM in response to DavidJA In response to DavidJA
Messages on Hold – continuous loop of music and messaging that plays as callers wait to speak to a business representative. Messages On Hold present a mix of marketing messages and customer service information that is mixed with music to play in a loop for callers waiting on hold.
Don’t know what the messages should say? You could engage a marketing or branding firm to help with this.
Ultimately, the new Easy On Hold feature will allow businesses to connect more effectively with its customers. These new additions will enhance our already exceptional on-hold experience, and we look forward to future collaborations with Easy On Hold. The New Web Admin Portal: Number Porting, Vanity Numbers, and Voicemail Management!
Avoid beeps and radio silence. Once a customer has been placed on hold on radio silence, the customer tends to hang up in less than 40 seconds because that customer thinks, "I've been forgotten".
Maven engages Jonny Jingles for every production as his audio engineering and composing is exceptional. I cannot recommend him highly enough.
We can also produce simple instructions to assist callers in navigating their way through menus of available options and provide a full range of prompts and voiceovers to ensure that your response to your incoming calls is useful, whilst sounding professional and courteous.
As an example of what that actually means, let’s listen to the popular hold music staple that is Pachelbel’s Canon in D. At CD quality it sounds soothing. As hold music it starts to grate very, very quickly.