Before we get into “Step-By-Step Guide to Custom On Hold Messages” it’s important to understand the value of having custom on hold messages for your brand. Business has always been done over the phone, and callers have always been put on hold, but as online shopping has surpassed brick and mortar traffic, over-the-phone sales have reached all time highs. A recent study by Marchex shows that Americans spent more than $1 trillion in mobile “click-to-call” commerce, and there was over 93 billion consumer-to-business phone calls from smartphones and this number is expected to grow to a whopping 162 billion by 2019, 70% of callers are placed on hold 62% of callers hang-up in less than 45 seconds 34% of callers who hang-up will never call back.
A Holdcom Consultant will review your script to check for grammar & syntax and verify any necessary pronunciations before submitting to production.
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In order to get started with custom on hold messages, you will need to determine your phones MOH (Messages On Hold) capability. If you’re using a traditional pbx business phone system, you’ll need an on hold media unit to play the audio. If you’re using an ipbx or hosted voip set-up then all you need to do is upload the audio file as no media device is required. And, if your a small/home office business using a traditional off-the-shelf 2-4 line telephone then you’ll need the media device and an on hold module adaptor in order to make your standard analog phones on hold message compatible.
Choose words and expressions that complement your business, brand and industry. As an example, a construction company would use words and expressions that convey high quality and solid workmanship; while a florist would use sensory descriptions that arouse smell and beauty.
Talking about windows could be dull and boring, but not with Charlottesville Glass and Mirror! With a message that grabs callers by the ear, while at the same time focusing on premium window products, we help Charlottesville Glass and Mirror get their message out in a fun, creative way. We think you can’t help but smile as you hear what we’ve done for CGM! This a great example of true Voice Acting, followed up by an excellent delivery from a special out-of-house voice!
Our short form allows us to accurately quote you within 60 minutes, during working hours!
You’ll notice that there’s not too much of a difference between the track when played at CD quality and over the phone. All the instruments can still be heard clearly, and the same techniques I used to introduce clipping on the other two tracks had no effect (I could have kept amplifying the track until it did, but it proved the point). And because it’s fairly bland and inoffensive, you’re not going to upset anyone too much if it’s not their cup of tea.
The biggest advantages are that it’s free and you have the ultimate flexibility in what you can say. If you plan on using background music make sure you’re using music that is safe to use in commercial projects. Also check out the technical requirements of you business phone system and learn how to format on hold music for phone systems.
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Website: https://www.onholdinc.com/mohblog/faqs-for-adding-custom-on-hold-music-to-voip-phones/
Here is our top 5 recommendation of what to look for in a quality on hold message provider:
No recurring charges, no hidden fees. Enter your script, select one of our professional voice talents and get started for one low price.
"The On Hold Marketing scripts BusinessVoice creates are not only funny, but also informative. They provide valuable information about specific aspects of my operation that some may not be aware of. In the 15+ years I’ve been in business, this is by far the best marketing money I have spent." - Steve Eaton / Med-Line Express Services (Hear a sample)
You’re just a short step away from experiencing our customized approach. Just pick up the phone and call the number at the top of the page or complete a short contact form and we’ll get the ball rolling! http://prosoundusa.com/wp-content/blogs.dir/27/files/01-05-10-American-Diabetes-Association.mp3
“I just got done reading the [On Hold Marketing] script and laughed the entire time. It was awesome. I don’t think I’ve ever read copy that had me laughing so hard.” - Mike Richardson / Binkelman Corp. (Hear a sample)
You’ve dedicated your practice to caring for felines, so we have dedicated messages tailored to the unique health needs of cats. Here you can showcase the special feline-focused products, services, and amenities your practice offers.
We can produce on-hold comfort messages or on-hold marketing messages and mix them with your selected music track.