Forming first impressions is an important part of building strong relationships with people. Many times, the first contact between a customer and your business is on the phone. It is estimated that 70% of business callers experience some type of hold time and that time spent on hold can be the first impression of your company. This can influence whether your caller chooses to do business with you.
To keep the information in your program current, you should review your script whenever your business has updated policies or procedures, new promotions or special offers, or changing customer service strategies.
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To write a comedy script well, you need to be open with yourself and your audience. Write about your flaws as a company, and present them in a humorous light. The easiest way to start is to write about forcing people to stay on hold and joke about it.
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Broadcast positive messages about your business, which can increase brand awareness and loyalty. For example, we strongly recommend describing accomplishments, your social commitments or any other pertinent subject.
If you would like a pause in your message where just background music (or blank airtime) plays, place (...) in your script where you want the pause.
No matter which kind of company you call — big or small — their on-hold music usually sounds like it has been recorded in a tin can. You would think that with modern technology being able to clone sheep and fly humans around faster than the speed of sound, that a creating a business phone system with clear and crisp on-hold music would be easy. But as it turns out, it isn’t so straightforward.
One that makes time not seem like a constraint, one that has a mix on hold music and voice messaging sprinkled across.
Sample 1 – “Thank you for holding. ABC Homes offers the finest in Luxury living in 10 new home communities in the metropolitan area. Whether you desire a luxury condominium, a townhome, or a single family detached home, we have the home that is right for you! Someone will be with you shortly.”
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For someone to call a company and get put on hold, it is almost an impossible situation. While it may not be a very pleasant step, it is necessary for businesses to handle a large number of calls. Telephone on-hold has a bad reputation for several reasons. This could be due to a radio silence, an aggressive beep, or a poorly designed on-hold message, which does not help in making waiting pleasant. But it is possible to remedy this and use your telephone system, as a powerful promotional and organizational tool! Below are a few ideas and tips on how to go about it!
Sample 4 – “We appreciate your patience while we are assisting other customers. Kitchens Plus has the largest selection of granite countertops in the state. Our design professionals will assist you in selecting the granite that is right for you, then they will walk you through every step of the design and installation process. Thank you for holding.”
Your business personality and its brand can be reflected using the right music and voice delivery. JustMyVoice Production will help you choose the perfect on-hold music, match it with the ideal voice delivery and bingo...your “Audio Brand” is being heard.
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At Healthcare Messages On Hold, we specialize in delivering effective and informative custom telephone on hold messages to the healthcare industry. In any healthcare practice, on hold time is a fact of life. Patients’ calls often involve pulling a chart, looking into billing records or addressing questions that need attention from others.
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