Another opportunity to improve customer service is to provide customers with self-service information. If you have help documentation or resources online, be sure to mention them on hold, so that your callers can access that helpful content on their own, leaving your staff free to help with more unique concerns.
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Our on hold services focus on making sure you make the most out of every marketing dollar.
What sort of genre, tempo, or rhythm best exemplifies your brand? Lyrics or instrumental? Heavy bass or soft tones? Like ringback tones, this music is your caller’s introduction to your company. Make sure it’s on brand. A law firm probably doesn’t want the latest dance floor bass drop. A music agency, on the other hand, might want to feature some of their top artists and latest hits. Don’t take this to mean that traditionally serious industries can’t flex their personality—just acknowledge what’s appropriate in your domain.
3. Don’t repeat the same message over and over again, create a sequence that provides relevant messages during the duration of the hold.
Message On Hold Can: Sell products and services Introduce promotions Drive website traffic Answer FAQ’s Provide customer service Reinforce marketing Encourage referrals Build brand awareness Use Music to keep callers entertained
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When your callers are on-hold, it’s a perfect opportunity for you to promote your business, company, products or services. It’s also an opportunity for you to provide generic tips and content that will catch the interest of your callers. This strategy is called being abundant and being abundant in the business climate today can yield your business more dividends by directly increasing the loyalty and satisfaction of your business clients.
No matter how you choose to create the on-hold recording, once the audio file sounds exactly like you want it, simply ask your IT team to update your phone system with the new recording. You’ll be giving your callers a better experience in no time.
In 1962, inventor and entrepreneur Alfred Levy found a loose wire touching a metal girder at his factory. It amplified the broadcast signal from the radio station next door and transmitted the audio through the loose wire to calls on hold. Four years later he patented his work, and music on hold was born.
However, not all businesses who field customer service calls are entirely unsympathetic to your plight. Some choose to make your wait as pleasant as possible by poking fun at the situation.
Voicemail Greetings – outgoing message recordings for after-hours voicemail box and when a call can’t be taken.
Not only can DoNotPay help you get in touch about cancelling subscriptions, scoring refunds or retrieving information, it’s like “a body camera for customer service calls,” Browder says. “Before they make a decision that rips off the customer, they’ll think ‘this could be made public and go viral and hurt our business.’ ” For example, an airline that jacks up prices for rescheduled flights surrounding hurricanes could be shamed for profiting off of natural disasters. Customer service disputes where it contacts companies about refunds for Comcast bills, delayed flights, etc. The free trial credit card that auto-cancels subscriptions before you’re actually charged Traffic and parking appeals where it generates a letter for you based on answers to questions, like if signs were too hard to read or there was a mistake on the ticket Hidden money discovery that finds refunds in your bank fees, identifies forgotten subscriptions, gets you free stuff on your birthday and more Government paperwork assistance that can help you get DMV appointments and fill out forms Skip Waiting On Hold
Whether it’s music, marketing messages, or a combination of both, the recording should be long enough so it doesn’t loop back to where they started when they were first put on hold. If you don’t typically have long wait times, this should be no problem. If calls get stacked up sometimes, you’ll want to make sure that the recording is at least as long as your typical wait time on a busy day.
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For those of you who are familiar with the veritable purgatory that is being “on hold,” I don’t have to tell you that you have just been thrust into a parallel universe where time slows down, and both your patience and sanity cannot survive.
If you're just looking for something to fill the blank, we have a great selection of music tracks to satisfy any caller. Recent Posts 3 ways to keep a customer happy while on hold How to be a professional knowitall with on hold messages The Sound of Business through a Phone Greeting On Hold Messages & Radio Regulations: A Lesson From Toto Second Impressions Count More