If you're not actively planning content for your on hold program, and, say, play the radio on hold, you're not controlling what you're playing on hold. You're at the whim of a Radio DJ or program manager, who might play music that's unappealing to your callers or who might be producing and playing ads for your competition.
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If you think about, the cost of “NOT HAVING” on hold messages is far greater than any investment you may make in custom on hold messages. Why? A lost call equals a lost sale and a lost customer. Two things no business owner wants to hear. And to make matters worse, you also have to consider the wasted advertising spend you invested in order to generate that call. It’s estimated that caller abandonment (caller hangups) cost businesses billions of dollars each year.
As an example of what that actually means, let’s listen to the popular hold music staple that is Pachelbel’s Canon in D. At CD quality it sounds soothing. As hold music it starts to grate very, very quickly.
What sort of genre, tempo, or rhythm best exemplifies your brand? Lyrics or instrumental? Heavy bass or soft tones? Like ringback tones, this music is your caller’s introduction to your company. Make sure it’s on brand. A law firm probably doesn’t want the latest dance floor bass drop. A music agency, on the other hand, might want to feature some of their top artists and latest hits. Don’t take this to mean that traditionally serious industries can’t flex their personality—just acknowledge what’s appropriate in your domain.
Our unique implementation process is one secret to happy customers. We’ll spend as much time as necessary discussing all of your options, including voice talent selection, writing the script, selecting the right music and anticipating the critical times of year for updates and message changes.
Order online 24/7 using our intuitive ordering website. Select a voice actor enter a script then we’ll record and deliver the messages.
Music Serves the Message. The whole purpose of playing music for someone on hold was originally to give a few moments between messages for the caller to absorb the message they just heard, for maximum recall later. Music serves the message, while also helping to pass the time. Not just any music will do, however; certain types of music calm a
DoNotPay helps you get out of parking tickets and cancel forgotten subscriptions, and now it can call you when it’s your turn in a customer service phone queue. The app today is launching “Skip Waiting On Hold.” Just type in the company you need to talk to, and DoNotPay calls for you using tricks to get a human on the line quickly. Then it calls you back and connects you to the agent so you never have to listen to that annoying hold music.
Description. Documents (1) When you want your customers to learn more about the FilterFetch service you offier let them learn more while on hold. This 1 minute message features the benefits of using FilterFetch. If you want a personalized message with your …
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Royalty Free Hold Music Telephone Wait Music . All of our songs can be ‘on hold’ music but we picked out these especially wonderful, relaxing songs to sooth your clients and customers. These songs are perfect for listening to while “on hold”. Great songs your customers will appreciate while they’re waiting on the phone.
800 637 724An On Hold Production is the combination of multiple messages, mixed together, to make up your On Hold audio. Productions are usually made up of 6-14 messages that come to roughly 4 minutes in total. We recommend productions focus on a couple of topics at a time and are changed regularly to keep the phone audio fresh, your callers updated and
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For a more modern example of a bad choice of hold music, let’s take an example I have to endure on a regular basis, Month of Sundays by Passenger. At CD quality it’s got lots of interesting stuff going on, which you’d imagine might be ideal to distract someone from the fact they’re being kept on hold for ages. However, playing it over the phone it’s simply too busy. As soon as the brass and backing vocals kick in it just sounds yuck.
It is vital that you put your most important messages first, it’s all about interest and impact. It is a ‘Fact’ that 90% of callers put on hold without dialog or music will hang up within the first 40 seconds and 34% of those callers will be lost forever. Callers stay on hold up to three times longer with on hold messages.