In his role building Cisco’s first version of IP phones, he was aware of Cisco’s need for a piece of music to use as the default hold music for the new system. Cut to several years later, and their high school composition has become the hold music for the world’s most popular phone systems with over 65 million IP phones sold.
It doesn’t matter if you’re writing marketing copy or if you’re writing a comedy script; everything must stay on brand. Writing is about capturing your inner voice and sharing it with an audience. The same applies when you’re writing for a company, and its brand is its voice.
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It’s very important to thank your customers for waiting. Being on hold is not a desirable experience for anyone. The least you can do it thank your clients for their time and to help them not feel neglected.
Here is our top 5 recommendation of what to look for in a quality on hold message provider:
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Although most clients select just one voice talent to read their entire script, some choose two voices for a more interesting finished product. The most common choice is to have both a male and female read the script in an alternating format.
Once you’ve selected a professional on-hold messaging voice-over artist, we can help you hone the script prior to recording. After recording, we’ll mix the voice-over with your selected library music track. There are lots of great sites to buy library music. We frequently use Audio Jungle, but there are many others.
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OnHold.com Music On Hold Messaging for ESI-50 Phone Systems It’s easy to connect your OnHold.com music on hold player to the ESI-50 phone system for custom audio on hold playback! A few programming steps, and your custom OnHold.com audio will be marketing to all your callers. Playing your OnHold.com customized messaging on hold via the ESI-50 phone …
Before you start, check with your IT support team or phone system vendor to see if there are any special requirements you need to be aware of. Things like: How long can the recording be? What type of audio file does it need to be? Is there a maximum file size?
4) An experienced and reputable on-hold messaging provider should also provide you with different music styles that will fit the image of your brand.
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Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
Add your custom messaging or favorite music with the flick of a finger. Drag any MP3 file onto the USB drive and you are ready to go.
Record the clips of what you want your callers to hear, then use an audio editing software to arrange the clips and add background music.
On Hold Message - What's Yours Saying: http://www.thephonevoice.com to get your recorded phone messages!
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