If you're not actively planning content for your on hold program, and, say, play the radio on hold, you're not controlling what you're playing on hold. You're at the whim of a Radio DJ or program manager, who might play music that's unappealing to your callers or who might be producing and playing ads for your competition.
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So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?
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We could brag about ourselves, but we’d rather have our satisfied clients do that for us. Check out how we’ve helped businesses all across North America make the most out of every phone call! System integration Our on-hold message systems are designed to easily integrate with most typical business telephone systems. (PBX, key service, VOIP).
Tell us what you need help with, the purpose of your project and the problems we're solving. Also mention any deadlines you may have.
No matter how you choose to create the on-hold recording, once the audio file sounds exactly like you want it, simply ask your IT team to update your phone system with the new recording. You’ll be giving your callers a better experience in no time.
Your choice of male or female professional voiceover artist, you can choose both if you prefer (a small additional charge), flexibility is the key to providing you with a product that will sell, educate and promote when your client is on hold.
Of the 10,000 callers who heard hold music during their minute wait, only 13 percent dropped off, and more than half guessed their wait time was less than a minute. To take it a step further, the study's last group heard a mix of music and messages while on hold for one minute. Two percent hung up. Another 81 percent thought their wait time was less than a minute.
The idea of creating a custom on-hold message may sound daunting, but advancements in technology have made it a lot easier in the last few years. In its simplest form, all you need is an audio file. Before you start, check with your IT support team or phone system vendor to see if there are any special requirements you need to be aware of.
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These voice talents bring a wide variety of sounds, styles, and character voices to your production. And we’re delighted to work very closely with them.
Holdcom offers a range of equipment solutions for Message on Hold that will ensure high quality sound at the right time, all the time, for you… and your callers. Before you decide on a Message on Hold equipment solution, there are a number of factors to consider: Number of locations Number of updates per year Message on Hold customization needs Security (from tampering and/or theft) at single or multiple locations Hands-on capability for update implementation and maintenance Length of desired Message on Hold system contract
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On-hold messaging is the first impression many of your customers get. Simply put, it's one of the least expensive, most powerful marketing investments you can make!
Producing on hold messages that are appealing to your callers is essential. By combining a well-written script and the right voice over talent, your business will have a powerful program that keeps callers captivated. We can even speak to your audience in any language or regional dialect to ensure you’re properly heard.
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