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Statistics show that approximately 34% of callers who hang up will never call you back. In addition, callers wait an estimated 70% longer on the line when they are listening to interesting information about the company they are calling. These statistics suggest that providing a customized message that is tailored to your company can be more effective than playing music or leaving the customer in silence while they’re on hold.
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The following scripts can be used for almost any kind of On Hold Messaging. You can switch the language of the text blocks by pressing the tab button.
If your on hold content, well, sucks, callers are going to call you out on it. Twitter Feedback is hardly new, but there are certainly a lot of people tweeting with the hashtag #onhold who will tell you a thing or two about what they like, and what they don't, while they're waiting to hear from a company. Maybe you'll be surprised to see just how grim it can be... check out this sampling of tweets to see the good, the bad, and the UGLY.
On-hold music is considered standard in business phone systems today because people actually perceived wait times as shorter when they hear it. On-hold music traditionally worked by having specialized equipment attached to the phone, and the jack might plug into the radio, then tapes, then CDs, then MP3 players. PRI boards are built with jacks to play on-hold music.
In his role building Cisco’s first version of IP phones, he was aware of Cisco’s need for a piece of music to use as the default hold music for the new system. Cut to several years later, and their high school composition has become the hold music for the world’s most popular phone systems with over 65 million IP phones sold.
"Nice delivery of the humor! [It] would keep an on-hold caller waiting to hear what comes next." - Ricky Roo / On Hold Messaging Association's MARCE Awards Judge
We supply many styles of messages including music only, music plus reassuring courtesy messages, trivia or humour. In addition you could choose a dynamic mix of information about your business, products, and services along with educational consumers tips.
For the Wagon Yard, we developed a 2-minute recording using a combination of story telling and informative narrative with music and sound effects. Be sure to listen long enough to hear the child’s voice! http://prosoundusa.com/wp-content/blogs.dir/27/files/05-18-11-Big-Surf-Waterpark-Experienced-Shark1.mp3
If message personalization is not an option, your still can use generic on hold messages that would work in most situations.
Our team does this every day, and we’ll liaise with your IT team or your phone techs for a seamless set-up. Just relax and leave it to us. In fact, your only job is the fun bit – listening to your messages when we send them through! Keep customers entertained while they’re on hold and impress them with professionally produced functional
(If you can't hear any difference between these two samples, then there's a good chance your speakers are reducing CD quality music to phone quality for you!)
When your customers are on hold, they’re essentially a captive audience. They’re already waiting to speak with you, so why not take advantage of that downtime and create a sales pitch that sells more of your goods and services while they wait?
Yes. Depending upon your phone system and its capabilities, the majority of our clients have the ability to play specific messages at specific locations.
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