Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
© 2013 Holdcom All Rights Reserved. | 955 Lincoln Avenue, Glen Rock, NJ 07452 | Phone 800.666.6465 | [email protected] | Disclaimer 3 on hold audio messages that actua... by Abida Saeed 37 views Every call should go on-hold while being transferred. Studio 52 is a pioneer in production of Telephone Hold Messages that helps our clients to inform, educate, advertise and entertain their callers with latest information, production knowledge, exciting offers or to put simple seasons greetings on the phone and transform this dead time into great opportunity! Studio 52 has produced Telephone Hold Messages for more than 2000 clients around the region and numbers are still growing! 3 on hold audio messages that actually work for business communication Follow these critical safety at workplace A picture is worth a thousand words Ensuring occupational safety through employee awareness and safety Ensuring occupational safety through employee awareness and safety training Thinking of safety training videos 4 things to consider for your corporate video Shut Up and Listen!: Hard Business Truths that Will Help You Succeed Tilman Fertitta Your Turn: Careers, Kids, and Comebacks--A Working Mother's Guide Jennifer Gefsky No Filter: The Inside Story of Instagram Sarah Frier Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries Safi Bahcall Blue-Collar Cash: Love Your Work, Secure Your Future, and Find Happiness for Life Ken Rusk 3 on hold audio messages that actually work for business communication Ensuring occupational safety through employee awareness and safety Ensuring occupational safety through employee awareness and safety training
