You can create a professional sounding on-hold message with a few tools that you may already have on-hand. All you need is an audio recorder (this could even be your cell phone), a good microphone, and someone who’s willing to be your voice actor.
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So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?
Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
That said, despite having the tools to get it done, you may still be wondering how to actually sit down and create on hold messages. At its essence, your script is the business’s framework and what sets the stage for how callers interact with you. The only other 2 alternatives are your front door (if you have one) and your website.
If you're just looking for something to fill the blank, we have a great selection of music tracks to satisfy any caller. Recent Posts 3 ways to keep a customer happy while on hold How to be a professional knowitall with on hold messages The Sound of Business through a Phone Greeting On Hold Messages & Radio Regulations: A Lesson From Toto Second Impressions Count More
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As providers of on hold messaging services for over a decade, the Solutions On Hold team offers the experience, technology and skills to help you get the most out of your on-hold marketing programs, yet still keep them easy to implement and simple to maintain. All of your on-hold messages are developed by professionals in the advertising and communications industries. Each message is customized specifically to help you spread your message. Then, using professional voice talent and licensed music, your customized on hold messages are crafted, recorded and mixed in our state-of-the-art sound studio.
“On hold messaging from Media Music Now is affordable. There are no ongoing payments, no contracts and no annual PRS fees. Professional on hold marketing has never been so easy.”
A script is the product of your message and our expertise. A Message on Hold program is more than a script with words and music, it reflects your marketing objectives, current advertising and promotions, dedication to customer service, and long-term goals. When it’s time to write your script, you have two choices: You can use your knowledge of your business to write your own script or provide your information to one of our Script Consultants who will do the writing and send the copy to you for final approval.
It would be helpful to be able to choose a greeting for the voicemail override on the online portal and the pc phone app instead of just on the mobile app. The doctor's cell phone is connected to weave, but we do not have office cell phones. The doctor wants the front office staff to be able to handle changing the office phones and greetings without having to ask to use his personal cell phone and he does not want to require the front office staff to connect their personal cell phones to Weave in order to choose a greeting for the Voicemail override. Please consider adding this feature to the online portal. Thanks. Kristina Tague commented · November 27, 2019 9:28 AM · Flag as inappropriateFlag as inappropriate · Edit… · Delete…
On average, 5 to 15 seconds of music plays between each message blurb. Keep your audience in mind: musical breaks that are too long are boring, but message blurbs that are long or too detailed can be overwhelming. In most cases, 5 to 15 seconds, between message blurbs that don’t exceed 30 seconds are usually appropriate.
Did you know that 94% of all marketing budgets are spent to induce a customer to call, and only 6% to handle the call once it is received? In total, your callers can spend hundreds, even thousands of hours On Hold each year! That’s a lot of wasted time.
When you plug in your PawsTime Message On-Hold system, you’re plugging your client-owners into the freshest and most engaging veterinary health and behavior topics and information.
BusinessVoice has won client and caller acclaim, along with dozens of local, regional and national awards for our Humor On Hold™.
In-Store/Overhead Music is essential to many businesses for creating an engaging customer experience. Businesses such as retailers, restaurants, spas and coffee shops offer music to enhance the ambiance of their businesses and entertain their customers. Background music has evolved considerably, are you keeping pace? Custom branded music and messages puts you in total control of the content shoppers hear, and allows you to target in-store shoppers with promotions, special offers and add-ons to influence shopper’s buying decisions and increase sales. Engage shoppers with the perfect playlist customized for your brand Pop Easy Listening Jazz Rock Country Classical Spa Holiday Affordable In-Store Overhead Background Music Services