Need on hold music for your business phone line? On hold music is a necessity for any client facing business phone system. Use on hold music as an opportunity not only to help your client pass time while waiting but to affirm your brand identify as well.
Not to mention it's completely illegal to play the radio to callers on hold. Although the radio station has the appropriate license to broadcast music, your business does not, and that could leave you paying major fines.
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1. TO IMPROVE HOW LONG CALLERS ARE WILLING TO STAY ON HOLD. Statistics from a CNN survey cited by Chron.com state that “70 percent of callers who are placed on hold with just silence hang up within 60 seconds; of them, 35 percent won’t call back.”
I’m not sure that being called “baby” is something that I’m comfortable with, on a phone call with a stranger or otherwise. Nevertheless, it’s in the top 5.
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When used in your On Hold Marketing, humor can improve how customers perceive your company and their wait on hold. It also lowers your callers’ defenses, leaving them more receptive to your marketing messages.
Here you’ll find a collection of commonly used oh hold message scripts along with the audio examples:
Most businesses aim to answer the telephone within 3 rings but we know that isn't always possible. The research showed that a typical business using on hold marketing had 100 calls a day with an average hold time of 30 seconds for 57% of callers. This translates to half an hour a day, every day, of messaging to on-hold customers. That's 3+ weeks a year!
Custom on Hold Promotions by Minowa Voice-Overs- 3 separate audio production packages; one time fees: 4-minute custom audio production includes 6-9 custom messages and 2 selections of license-free music - $395 5-minute custom audio production includes 7-11 custom messages and up to 3 license free music selections - $450 6-minute custom audio production includes 9-12 custom messages and up to 4 license free music selections - $495 Watch: The 5 Benefits of On Hold Messaging for your Business!
Our unique implementation process is one secret to happy customers. We’ll spend as much time as necessary discussing all of your options, including voice talent selection, writing the script, selecting the right music and anticipating the critical times of year for updates and message changes.
Messages On Hold is by far one of the most cost effective marketing tools avaliable to any size business. Putting customers on hold is usually an unavoidable task, but if you have a local radio station playing, your callers call also be listening to your competitor’s ad, or they might get tired of the silence and just hang up. Without professional messages on hold and on hold music, you are missing out on an incredible opportunity to captivate your caller, brand your business and increase sales. So, on hold messages and music on hold really are the smartest option! Speak to us today about all your advertising music on hold needs in Sydney, Brisbane, Melbourne, Adelaide, Perth and all around Australia. MEDIASOUND Media Sound © | Privacy Policy |
After finding the right person to read your script, it’s time to start writing it out! As a business person, you’re probably used to writing articles and reports about revenue and strategy. Yet, writing comedy is the exact opposite of these writing styles.
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The idea of creating a custom on-hold message may sound daunting, but advancements in technology have made it a lot easier in the last few years. In its simplest form, all you need is an audio file. Before you start, check with your IT support team or phone system vendor to see if there are any special requirements you need to be aware of.
Did you know that well-designed on-hold messages with pleasant, enjoyable, smiling narration, have the power to make your callers feel more confident about retaining your services? It also increases their trust in your company. It's tricky, but the reverse is really true. An unpleasant delay provides your callers with a great opportunity to judge your facilities and customer service.
To help you get started, we'll explain the effect that phone hold music has on customers, lay out the key criteria for selecting the best hold music, and even provide a free track that was selected by voters as the perfect hold song. Why hold music is worth investing in.
Length – if your callers typically wait 2 minutes at a time, then at least 2 minutes of programming should be the goal. The idea is to ensure the callers don’t hear repeated messages every time they call. A typical on-hold message is 4-8 minutes in length.