Our blog post - how to choose the best voice for on-hold marketing has some crucial information you should consider before selecting a voice-over talent for your on-hold messages.
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The most common codecs are G729 (compressed) and G711 (non-compressed). They are designed to compress human speech, and often cause a loss of audio fidelity — which is worse in some languages than others. On hold music that has been specifically designed for that purpose, to be used with VoIP systems and codecs, can sound great. But it is not easy to come by.
The first step is to realize that writing a script isn’t like writing an article or any other kind of copy. Most kinds of writing are meant to be silently read by a single person. Yet, writing scripts is different because it’s meant to be read out loud by a specific person.
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1. TO IMPROVE HOW LONG CALLERS ARE WILLING TO STAY ON HOLD. Statistics from a CNN survey cited by Chron.com state that “70 percent of callers who are placed on hold with just silence hang up within 60 seconds; of them, 35 percent won’t call back.”
Nobody likes being put on hold, but you can make the experience more enjoyable and beneficial for your customers. Instead of silence or elevator music, you can get a custom message telling waiting customers about products, answer frequently asked questions, or let them know about recent changes to hours or locations. Harness the power of a captive audience without boring them in the process. Sell your products and services while YOU are on another line. PROVIDING AFFORDABLE CUSTOMIZED ON HOLD MUSIC MESSAGING FOR ANY SIZED COMPANY
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Website: https://www.calltrackingmetrics.com/blog/communications-o/calls-o/how-to-source-hold-music/
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have on hold music option when the caller calls in to the office and not just when the caller is connected to an extension in the office and waiting on hold Anonymous commented · July 30, 2019 2:41 PM · Flag as inappropriateFlag as inappropriate · Edit… · Delete…
Submit your script, or draft, along with your project details and a description of how the voice should sound (be it conversational, informative, commanding...etc) and we'll send a demo for approval.
Hold music gained mainstream popularity in the early aughts. As cell phone customization became more of a focus, ringback tones gained popularity. People carefully chose the song to play in lieu of ringtones for incoming calls. It was a chance to control the call experience and showcase your personality before you even said hello. By the time the first US national carrier offered ringback tones in 2004, it was a multibillion-dollar industry. Hold music keeps your callers distracted from the wait. Why Use Hold Music at All?
With on-hold, it’s not just about upselling other services, although that is important. You can use the time a customer is on hold to educate them more about your business and about your industry.
Broadcast positive messages about your business, which can increase brand awareness and loyalty. For example, we strongly recommend describing accomplishments, your social commitments or any other pertinent subject.
So while this loss of quality is fine for regular conversations where it's just people speaking, if you're planning on piping music down the telephone line, you need to remember that the audio quality will, at best, be around 24 times worse than what you'd hear on a CD.