No one calls customer support to chit chat. They call because they have a problem and are likely irritated enough to get on the phone and ask about it. Odds are they’re not alone, so there’s a bit of a wait before your team can answer. If you were answering support calls, what would you want your frustrated customer listening to in the moments before you pick up?
So modern technology, even with the most advanced VoIP business phone systems, has not improved the plight of the on hold song. If you are interested in learning more, check out Tom Scott's explanation at the Milton Keynes Museum, in their Connected Earth gallery.

Verbal Content – generally, you should use 100 words to make up 1 minute of content produced with background music. In other words, one to two paragraphs per minute. The topic can range from product promotions to general company information.
and let us do all the work! Writing professional, polished and engaging on hold messages takes expertise. Our professional copywriters are experts in crafting messages to reflect your organisations brand and values. Our stable of 60+ professional voice-over artists ensures the perfect voice match for your brand. We'll record your messages in one of our 7 onsite, state-of-the-art recording studios. Then we'll mix your recorded messages with music from our 2,000+ track original, royalty-free music library. We'll do all this with super fast turnaround times and outstanding customer service.