“Providing information on hold results in a 40% increase in retention of callers on hold... a 15% increase in inquiries... and a 12% direct increase for products and services mentioned on hold.” – US West Communications Study
So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?
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Sample 3 — "Thanks for holding. Did you know that JK Mortgage has special programs designed to help people who don't qualify for a standard loan? We can customize a loan specifically to meet your needs. Ask one of our certified agents for information. Someone will be with you shortly."
When Big Surf Waterpark wanted to enhance their Caller Experience, while making sure it stayed true to their brand, they asked Prosound to create the bridge between the real world, and the phone world. We were able to give voice to their shark mascot, Gil the Shark, in this fun and engaging On-Hold message. This particular message uses a variety of voices to keep the message fresh and interesting. Brian Holsopple stars as the voice of Gil the Shark!
The idea of creating a custom on-hold message may sound daunting, but advancements in technology have made it a lot easier in the last few years.
Think you can’t afford national broadcast quality TV commercial spots? Well, think again! We deliver professional TV commercial production services to businesses for an affordable price! Unlike the other guys, we don't do canned, and we don't do boring. Customized Studio Sets
Mixes of Mozart and Beethoven’s classic symphonies are a great way to keep customers engaged as they wait to get on hold.
By learning the Unique Selling Points of your organisation, we will craft a powerful on hold message script that meets your customer relationship, communication, marketing and business objectives. Your messages are then digitally recorded by our talented voice artists.
The idea of creating a custom on-hold message may sound daunting, but advancements in technology have made it a lot easier in the last few years. In its simplest form, all you need is an audio file. Before you start, check with your IT support team or phone system vendor to see if there are any special requirements you need to be aware of.
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On hold messages can be recorded for many purposes, such as promoting your business, answering FAQs or announcing important customer service information. It's important to be clear in the message you are trying to get across. Confusion leads to disengagement and reflects badly on the brand. Determining your callers' wait times is necessary to determine the required length of the on-hold message. Making the recording too short can lead to the message being played too many times. This can be repetitive and lose the caller's attention while they hold.
“Did you know?...as well as providing top quality on hold messages, Media Music Now has a library of around 4000 hand-selected quality tracks of royalty free music; can provide custom written music from a choice of composers; offers professional voice-overs and a whole range of audio editing services including podcast and audio book production”
Or the other person may not show up at all, as happened to me, and "I'm On Hold" will loop and loop ad infinitum. At least, until you hang up. Read & Listen Home News Arts & Life Music Podcasts Programs Connect Newsletters Facebook Twitter Instagram Press Contact & Help About NPR Overview Diversity Ethics Finances Public Editor Corrections Get Involved Support Public Radio Sponsor NPR NPR Careers NPR Shop NPR Events NPR Extra Terms of Use Privacy Your Privacy Choices Text Only
Whether your business is using a traditional phone system or a VOIP (Voice over Internet Protocol) phone service, AyerPlay can continue to meet your on hold program needs. For VOIP users, we will simply produce your on hold messages as an mp3 or WAV file and send to you via email for easy downloading to your VOIP system. The result is a professionally produced AyerPlay on hold program that tells your callers they made the right call!
Website: https://www.spectrio.com/on-hold-messaging/this-is-what-an-on-hold-messaging-system-can-do-for-your-business/#:~:text=A hold messaging system provides a better calling,you are out of the store or office.
So modern technology, even with the most advanced VoIP business phone systems, has not improved the plight of the on hold song. If you are interested in learning more, check out Tom Scott's explanation at the Milton Keynes Museum, in their Connected Earth gallery.
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