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Most typical on hold scripts include: “Thank you for your patience” and “Your call is important to us”.
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Music – during voice over messages, the music will be slightly raised in volume. It is important to select a piece of music that compliments your brand.
So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?
Music Serves the Message. The whole purpose of playing music for someone on hold was originally to give a few moments between messages for the caller to absorb the message they just heard, for maximum recall later. Music serves the message, while also helping to pass the time. Not just any music will do, however; certain types of music calm a
For a small expense it is easy to keep up to date with your on hold message programme If you are on a tight budget but want to take advantage of promoting your business while clients are on hold then Budget On Hold Message is for you!
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"Congratulations on Best of Show! I was in charge of the [Fifth District ADDY Awards] judging and was there when we played your On Hold Messaging. Very creative. I remember the judges commenting that it was a great use of an underutilized medium. Funny (and effective) stuff. Also goes to show that you don't need to go to the big city to get great creative work." - John McCafferty / McCafferty and Company Advertising
Customers are 86% more likely to do business with you if they like what they hear.
On-hold messages let your customers know you haven't forgotten about them, and they are also a great advertising tool. While your customers are on hold you can tell them why your company is the best, or tell them about new product offerings. You pay only once for production, then the air time is free!
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Engage telephone callers with a custom message on-hold program. Public Speaking. Set-up is a breeze, but if you need help, we’re a phone call away. If you have a VOIP system, you won’t need a player! Your scriptwriter writes your script, our voice talent records the messages after you approve it, and our audio engineer mixes it with
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Solo guitar and piano music can also be decent choices provided you avoid songs with extremes of high and low volumes and pitch. Most phone systems come with default tracks that, coincidentally, fall squarely into these categories. If you’d like something a bit different then you can find plenty royalty-free tunes available to purchase online (they’re not all that terrible), but remember you'll need to pay for a PRS license if you want to make use of tracks by a recording artist.
The most engaging messages are slightly unique in nature. They combine a mix of clever scripting and music. Slight humour is often used to promote a product or service and is usually quite effective. It's also very important to choose both the written and spoken tone that appeals to the characteristics of your audience. If your target market is the younger generation, a script that includes slang words and is quite laid back would be an excellent choice. If your target market is primarily business professionals, then a more articulate choice of words would be more suitable.
For example, if you have the same people calling multiple times a week and being put on hold for long periods of time, it might be useful to update your messaging more frequently so they are getting value out of the time they are spending on hold. The more specific and targeted your voice messages are, the more impactful and successful they’ll be as a marketing tool.
1.Most Hosted/Cloud PBX systems play the on-hold message from the beginning each time the call is placed on hold. 2. Because of the hold music starting at the beginning each and every time, if you have a 4-minute music on hold message created, the only folks who will hear minutes 2, 3 and 4 are those you leave on hold for that length of time