So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?
This is an easy and effective way to improve your business image while providing greater value to the 85% of callers who prefer an on hold service with commercials over silence.
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Good at what they do. Happy to help and guide you as needed. Have used a few times now, would certainly recommend.
“I just got done reading the [On Hold Marketing] script and laughed the entire time. It was awesome. I don’t think I’ve ever read copy that had me laughing so hard.” - Mike Richardson / Binkelman Corp. (Hear a sample)
Easy On Hold Founder Tim Brown says that the new scheduling mechanism is what makes the Easy On Hold streaming message unique. "The traditional four-minute on-hold loop, where several paragraphs are edited over one piece of music, is an outdated approach," he says. "Our service puts together a library of individual spots that can be told when to play and how often. You can schedule start and stop dates, too, so old content is never heard."
Talk to your customer before you even pick up the phone. On hold messages are one of the best ways to communicate with your customer audience.
Put yourself in the caller shoes! Call your business and ask to be put on hold. If all you hear is silence, don’t delay. Not only will on hold messages help drive sales and revenue, they will dramatically improve caller experience. It’s time to change the way you look at your on hold button. Any time you have the attention of your customers and prospects, you have a marketing opportunity. Contact Original On Hold, or start your risk free custom on hold demo today! Related Post Don’t Let Caller On Hold Time Kill Your Customer Experience Join Our Newsletter Stay informed. Our newsletter is packed with marketing tips, ideas, strategies and best practices.
What sort of genre, tempo, or rhythm best exemplifies your brand? Lyrics or instrumental? Heavy bass or soft tones? Like ringback tones, this music is your caller’s introduction to your company. Make sure it’s on brand. A law firm probably doesn’t want the latest dance floor bass drop. A music agency, on the other hand, might want to feature some of their top artists and latest hits. Don’t take this to mean that traditionally serious industries can’t flex their personality—just acknowledge what’s appropriate in your domain.
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"Can't believe we just produced our 50th On Hold Advantage [AyerPlay] on-hold promo. Thank you for 20 years of excellent service. CWC is a definite fan!" Services Message On Hold Phone Menu Prompts Narration Samples Voices Music Script Industry Contact Support About Us Our Team Employment Blog Store Search Google 6 Ways Professional on Hold Messages Help Improve Your Image Juli Durante message on hold, tips, branding 0 Comments
NEC SV8100 Telephone System User Guide (for SV8100 12-button and 24-button phones) KEYS AND BUTTONS ON YOUR PHONE Incoming Call/Message Waiting indicator light Flashes red quickly when a call is ringing your phone; flashes green slowly when there is a new message in your voicemail box. Found on upper right of tilting display panel. LCD display
Music On Hold has decades of experience in the voiceover industry offering professional recordings nationwide with a quick turn around including phone greetings, commercials, overhead music, and voice narration.
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Picking the appropriate hold music is crucial. After all, there’s a reason elevator music is a running joke. We know that waiting is annoying and that music influences mood. Don’t just queue up some Mozart and call it a day; do strategize your musical picks.
Single segments can be recorded and pieced into your existing message program while taking out the
It’s important to ensure the content is informative and relevant to the caller. And the rule ‘less is more’ very much applies to writing for the ear. It’s important to keep the sentences short and to the point. A popular way to get a message across is follow this structure: Introduce the topic in the first sentence e.g. Did you know that BusinessCo now offers no contract plans for hosted PBX and business VoIP? Explain how the information will benefit the caller in the second sentence e.g. And that means complete flexibility for your business and no long-term commitments. Wrap up with a call to action in the third sentence e.g. To find out more, visit our website businesspbx.com.au or speak to one of our Business Consultants when you come off hold.
Hold music is part of a good customer service model, demonstrating to callers that you care about making their wait a positive experience. It boosts your professional image and increases credibility, particularly when using custom messages …