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Of the 10,000 callers who heard hold music during their minute wait, only 13 percent dropped off, and more than half guessed their wait time was less than a minute. To take it a step further, the study's last group heard a mix of music and messages while on hold for one minute. Two percent hung up. Another 81 percent thought their wait time was less than a minute.

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If it is a genre, hold music, it's fair to say, is a troubled one with few hits. It's not really meant to be loved or even listened to — it's meant to communicate something specific: Don't hang up. (Cornell makes this plea specifically at the end of his song.) Silence is believed to be a death knell for phone calls — people will simply think the line is dead and hang up. This is true even on non-hold calls; it's why phone companies transmit something called a "comfort tone" over phone lines, a barely audible synthetic noise that signals a connection is still there.
Accessibility links Skip to main content Keyboard shortcuts for audio player Open Navigation Menu NPR Shop Close Navigation Menu News Expand/collapse submenu for News National World Politics Business Health Science Climate Race Arts & Life Expand/collapse submenu for Arts & Life Books Movies Television Pop Culture Food Art & Design Performing Arts Life Kit Music Expand/collapse submenu for Music #NowPlaying Tiny Desk All Songs Considered Music News Music Features Live Sessions Shows & Podcasts Expand/collapse submenu for Shows & Podcasts #NowPlaying Tiny Desk All Songs Considered Music News Music Features Live Sessions About NPR Diversity Organization Support Careers Connect Press Ethics The Many Requirements Of Hold Music, A Genre For No One Hold music is camouflaged sound — it needs to obviously exist, while also barely doing so. Small wonder, then, that its biggest "hit" does none of that. Facebook Twitter Flipboard Email Hold music has a paradoxical purpose: Keep folks on the line, but don't draw their attention. DigiPub/Getty Images hide caption .

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Music is subjective. What one person enjoys, another might despise. Even that pillar of hold music neutrality, Muzak, can inspire wildly different reactions.
There are a number of things you can include in your on hold message that will inform your callers, keep them on hold for longer, build your business image and reflect your business brand: New products and Services Promotions and Seasonal Offers Information and Services your caller may not know about Industry Tips and News Achievements, recommendations and industry accreditations Important information – business location and opening times, website and email addresses Date-specific events Get 'on the air' - click here to get in touch

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If we learned anything from Napster, it’s that music doesn’t come for free. While there are a few free music sites out there, there are plenty of royalty-free websites for finding hold music, but keep in mind you may have to pay a subscription fee or download fee. (OnSIP subscribers can access three free music channels; read on for more details.) If you’re of the mind that your business could and should use Top 40 or other recent tracks, you will have to pay royalties for the right to use them.

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Advanced Productions has been providing affordable on hold audio messages and voicemail greetings to businesses—literally around the world. We are an audio and video production company headquartered in Miami, Florida, since 1977. Let us create a custom on hold message for your business for as little as $195!

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Our scriptwriters have years of experience in writing for audio, especially on hold and IVR systems. We’ll create an on hold message your callers will be happy to listen to – avoiding the clichés and stock phrases they hate to hear.

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    Now that you understand the value of having an on hold messaging strategy, it’s time to for our: Step-By-Step Guide to Custom On Hold Messages.

    The Killerspots Agency is a contagiously creative, full-service digital marketing, production, and media agency. Our culture is a strategy at its core. With measurable results and complete customer service. We have EVERYTHING under one roof. Even other ad agencies use us. (not naming names) Furthermore, we have helped businesses of all sizes and budgets get that edge over their competitors.
    Home About Caroline Clients and Testimonials Rate Card Caroline Beverley Samples & Services Sample Voiceovers Voiceover with Video Telephony On Hold Message Voiceovers Telephone On Hold Messages Scripts On Hold Messages – Prompts Kit Estate Agent Videoettes Videoettes Music Voiceover Bank Corporate Audio Voiceovers Audio Book Voiceovers In-Store Announcements Contact us Blog Website Audio – For and Against Top 10 Tips to become a Voiceover Artist Telephone On Hold Messages Scripts Radio Station Commercials & Imaging Voiceover Process Corporate Video and Voiceovers Voiceover World Life Coach – Now Voiceover Artist Day in the Life of a Voiceover Artist BBC TV – Agony Aunt – Voiceover Artist Home About Caroline Clients and Testimonials Rate Card Caroline Beverley Samples & Services Sample Voiceovers Voiceover with Video Telephony On Hold Message Voiceovers Telephone On Hold Messages Scripts On Hold Messages – Prompts Kit Estate Agent Videoettes Videoettes Music Voiceover Bank Corporate Audio Voiceovers Audio Book Voiceovers In-Store Announcements Contact us Blog Website Audio – For and Against Top 10 Tips to become a Voiceover Artist Telephone On Hold Messages Scripts Radio Station Commercials & Imaging Voiceover Process Corporate Video and Voiceovers Voiceover World Life Coach – Now Voiceover Artist Day in the Life of a Voiceover Artist BBC TV – Agony Aunt – Voiceover Artist Writing an engaging, positive script is key to your on hold success. You have your callers attention and it’s time to tell them about your services and products. On hold messages is a valuable marketing tool that you should take full advantage of. Things to consider when you write your on hold messages script: Why are your callers on hold?• What do they have in common? What could you say to benefit your caller? Do you have any special offers or promotions that your callers will buy into? Is there a ‘must have’ service or product that will excite your caller? Have you won any awards or gained recognition for products or customer service? How can you use the time your caller is on hold to generate awareness and sales? Once you have your script, always us a professional female or male voiceover.

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    We're UniqueDiscovery & CreativeProactive UpdatingOHM ProductionAssociationsReviewsView Our Capabilities BrochureTHE Complete On Hold Marketing GuideOur ProcessOur PeopleWe're A Marketing PartnerAgency Partnerships

    We offer affordable rates. That way, you can take care of your clients and get set up with a custom phone message that doesn’t break the bank! Our goal is to ensure that your clients’ time on hold is being used to your advantage. That’s why we make sure that creating a custom hold message is affordable and fits your budget. Simply get in touch with us and we’ll help you find the best on hold message or music that still works for your company’s monetary needs.
    Check out the NEW 8x8 Community!Hello, Anonymous User!My contributionsMy preferencesMy subscriptionsSign out Search Search Sign in How to Record On Hold Music or a Message for Use in a Queue Last updated Save as PDF Share Share Tweet Share

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    Professional Voiceovers for eLearning & Tutorials, Business Internet, Telephone Messaging Systems, TV and Radio Commercials, In Store Announcements plus much more! Learn more about our Audio Services We boast highly competitive pricing Provide a flexible managed service Relationships with loads of industries Choice of one-off or periodic productions Every piece of our audio is bespoke See More Customers Restaurants Don’t Have to Miss Any Potential Booking Opportunities Onhold Studio works with many restaurants to ensure every call is answered, every caller is professionally welcomed of any special offers whilst they are waiting to be connected. Read More As our world continues to shrink, companies are looking for more than just English voice overs for their multimedia projects. We can provide recordings in over 10 languages. All at a price that won’t bust… The switch to digital is happening everywhere, and fast! As technology and customer behaviour changes, phone companies across the world are moving from analogue to digital. Make sure your company is ahead of the curve… Really happy with the service we have received - I'm the office manager at an Architecture Practice and we came to the conclusion that we needed new music for when we place people on hold. Tim Roberts was extremely helpful and the whole process literally took minutes. In addition to this the cost was reasonable in comparison to other quotes we had received. Great people to work with, friendly, professional, and a great price as well. Do you know what really impressed me, it was your enthusiasm and effort for what is quite a small sale for yourselves. You made the process very easy, and the end result is great. Really appreciated. Onhold Studio were brilliant with our requirements. They were really quick and efficient—quotation was done in less than one hour while the media files were sent to us in less than 48 hours! The end product was absolutely great, very impressed. We will use them again. They were a pleasure to do business with. These guys are amazing! I don't leave a lot of reviews, but I just had to as the quality of service delivered from Onhold Studio goes beyond expectation. Great value and amazing service. Thanks again. Have used Onhold Studio now a few times with excellent service. Great competitive pricing, fast and helpful response from start to finish, and a fantastic end product that all our customers comment on when calling us. Highly Recommend. Openhouse had a couple of small online shops selling similar… Lloyds Motor Spares already had a website, however, the website… Oakfield Leasing, a long established UK wide finance & leasing… Talking Life has an extensive portfolio of training courses which… A tree care company wanted a David Attenborough style voice… Onhold Studio were recently tasked with producing a suite of… We recently created an explainer video for successful Crewe based… Facebook Twitter Instagram Youtube Vimeo Soundcloud Linkedin Radio Ad Production TV / Video Production Jingles Voiceovers On Hold Messaging Green Screen Studio Rental Audio Studio Rental Full Service Digital Marketing and Production House since 1999. We have a strategy, Experience and proven track record in increasing leads for our clients.

    You spend thousands on advertising to get them to call you. Now treat them right when they do!
    The term “ring” has long been an anachronism, as there haven’t been actual bells on phones for decades. The first ringback tones were created in Finland in 1998, when the Finnish mobile operator Radiolinja began offering the service of hearing customized monophonic ringtones and ringback tones that were sent over the air. Ringback tones, for whatever reason, never really caught on in America the way they did internationally.

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    For example, if you have the same people calling multiple times a week and being put on hold for long periods of time, it might be useful to update your messaging more frequently so they are getting value out of the time they are spending on hold. The more specific and targeted your voice messages are, the more impactful and successful they’ll be as a marketing tool.

    If you have a bit of a budget you can hire a voice over (VO artist) or hire a specialized on hold messages service company. Depending on what your requirements the price may range between $50 – $60 and several hundreds dollars. Sometimes, for a little extra cost, the VO artists can also provide background music.
    -41% of American consumers have initiated a purchase over the phone in the last year.

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Has your business experienced changes since the COVID-19 Emergency? New hours, special handing of customers, new procedures, etc.

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The more frequently your callers hear that (or any prompt), the less they believe you.

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24% said that on hold messaging had been directly responsible for sales (54% were unsure as they do not track this kind of information)

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