If it is a genre, hold music, it's fair to say, is a troubled one with few hits. It's not really meant to be loved or even listened to — it's meant to communicate something specific: Don't hang up. (Cornell makes this plea specifically at the end of his song.) Silence is believed to be a death knell for phone calls — people will simply think the line is dead and hang up. This is true even on non-hold calls; it's why phone companies transmit something called a "comfort tone" over phone lines, a barely audible synthetic noise that signals a connection is still there.
Accessibility links Skip to main content Keyboard shortcuts for audio player Open Navigation Menu NPR Shop Close Navigation Menu News Expand/collapse submenu for News National World Politics Business Health Science Climate Race Arts & Life Expand/collapse submenu for Arts & Life Books Movies Television Pop Culture Food Art & Design Performing Arts Life Kit Music Expand/collapse submenu for Music #NowPlaying Tiny Desk All Songs Considered Music News Music Features Live Sessions Shows & Podcasts Expand/collapse submenu for Shows & Podcasts #NowPlaying Tiny Desk All Songs Considered Music News Music Features Live Sessions About NPR Diversity Organization Support Careers Connect Press Ethics The Many Requirements Of Hold Music, A Genre For No One Hold music is camouflaged sound — it needs to obviously exist, while also barely doing so. Small wonder, then, that its biggest "hit" does none of that. Facebook Twitter Flipboard Email Hold music has a paradoxical purpose: Keep folks on the line, but don't draw their attention. DigiPub/Getty Images hide caption
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Music is subjective. What one person enjoys, another might despise. Even that pillar of hold music neutrality, Muzak, can inspire wildly different reactions.
There are a number of things you can include in your on hold message that will inform your callers, keep them on hold for longer, build your business image and reflect your business brand: New products and Services Promotions and Seasonal Offers Information and Services your caller may not know about Industry Tips and News Achievements, recommendations and industry accreditations Important information – business location and opening times, website and email addresses Date-specific events Get 'on the air' - click here to get in touch
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If we learned anything from Napster, it’s that music doesn’t come for free. While there are a few free music sites out there, there are plenty of royalty-free websites for finding hold music, but keep in mind you may have to pay a subscription fee or download fee. (OnSIP subscribers can access three free music channels; read on for more details.) If you’re of the mind that your business could and should use Top 40 or other recent tracks, you will have to pay royalties for the right to use them.
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Home About Caroline Clients and Testimonials Rate Card Caroline Beverley Samples & Services Sample Voiceovers Voiceover with Video Telephony On Hold Message Voiceovers Telephone On Hold Messages Scripts On Hold Messages – Prompts Kit Estate Agent Videoettes Videoettes Music Voiceover Bank Corporate Audio Voiceovers Audio Book Voiceovers In-Store Announcements Contact us Blog Website Audio – For and Against Top 10 Tips to become a Voiceover Artist Telephone On Hold Messages Scripts Radio Station Commercials & Imaging Voiceover Process Corporate Video and Voiceovers Voiceover World Life Coach – Now Voiceover Artist Day in the Life of a Voiceover Artist BBC TV – Agony Aunt – Voiceover Artist Home About Caroline Clients and Testimonials Rate Card Caroline Beverley Samples & Services Sample Voiceovers Voiceover with Video Telephony On Hold Message Voiceovers Telephone On Hold Messages Scripts On Hold Messages – Prompts Kit Estate Agent Videoettes Videoettes Music Voiceover Bank Corporate Audio Voiceovers Audio Book Voiceovers In-Store Announcements Contact us Blog Website Audio – For and Against Top 10 Tips to become a Voiceover Artist Telephone On Hold Messages Scripts Radio Station Commercials & Imaging Voiceover Process Corporate Video and Voiceovers Voiceover World Life Coach – Now Voiceover Artist Day in the Life of a Voiceover Artist BBC TV – Agony Aunt – Voiceover Artist Writing an engaging, positive script is key to your on hold success. You have your callers attention and it’s time to tell them about your services and products. On hold messages is a valuable marketing tool that you should take full advantage of. Things to consider when you write your on hold messages script: Why are your callers on hold?• What do they have in common? What could you say to benefit your caller? Do you have any special offers or promotions that your callers will buy into? Is there a ‘must have’ service or product that will excite your caller? Have you won any awards or gained recognition for products or customer service? How can you use the time your caller is on hold to generate awareness and sales? Once you have your script, always us a professional female or male voiceover.
We offer affordable rates. That way, you can take care of your clients and get set up with a custom phone message that doesn’t break the bank! Our goal is to ensure that your clients’ time on hold is being used to your advantage. That’s why we make sure that creating a custom hold message is affordable and fits your budget. Simply get in touch with us and we’ll help you find the best on hold message or music that still works for your company’s monetary needs.
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You spend thousands on advertising to get them to call you. Now treat them right when they do!
The term “ring” has long been an anachronism, as there haven’t been actual bells on phones for decades. The first ringback tones were created in Finland in 1998, when the Finnish mobile operator Radiolinja began offering the service of hearing customized monophonic ringtones and ringback tones that were sent over the air. Ringback tones, for whatever reason, never really caught on in America the way they did internationally.
If you have a bit of a budget you can hire a voice over (VO artist) or hire a specialized on hold messages service company. Depending on what your requirements the price may range between $50 – $60 and several hundreds dollars. Sometimes, for a little extra cost, the VO artists can also provide background music.
-41% of American consumers have initiated a purchase over the phone in the last year.
Has your business experienced changes since the COVID-19 Emergency? New hours, special handing of customers, new procedures, etc.
The more frequently your callers hear that (or any prompt), the less they believe you.
24% said that on hold messaging had been directly responsible for sales (54% were unsure as they do not track this kind of information)